What next for Mavic? | BikeRadar speaks to co-CEO Jean-Michel Bourrelier

What next for Mavic? | BikeRadar speaks to co-CEO Jean-Michel Bourrelier

French marque Mavic has a storied history in pro cycling. The brand is famous for its establishment of the neutral service, supporting the Tour de France (among a host of other races), and has been a near-constant presence in the bike world for decades. Recently, Mavic hit difficulties after its sale by the Amer Sports Group, followed by receivership, before an 11th-hour buy-out by the Bourrelier Group. Senior road tech editor Ashley Quinlan sits down with new co-CEO Jean-Michel Bourrelier to find out about some of the challenges of rescuing Mavic, and is joined by Simon von Bromley and Oscar Huckle in the studio to discuss what could be next for the brand. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(611)

The Most Influential Tour de France Tech, Ranked!

The Most Influential Tour de France Tech, Ranked!

The Tour de France is cycling’s ultimate shop window, with millions of bike-mad fans tuning in every summer. In this episode of the BikeRadar Podcast, George Scott and Simon von Bromley rank the most...

25 Jul 0s

STOP Buying Race Bikes, Ribble Ultra-Road Review & Garmin’s Whoop Killer

STOP Buying Race Bikes, Ribble Ultra-Road Review & Garmin’s Whoop Killer

Thanks to Feedback Sports for sponsoring this video https://feedbacksports.com/ In this week’s episode of the BikeRadar podcast, Simon and Warren are back to cover the hottest cycling tech from the w...

24 Jul 0s

Why Vielo Thinks 1x Is the Future for All Road and Gravel Bikes

Why Vielo Thinks 1x Is the Future for All Road and Gravel Bikes

This episode is sponsored by Vielo. BikeRadar’s senior technical editor, Warren Rossiter, chats to Ian Hughes, the co-founder of 1x-specific bike brand Vielo. Vielo was founded in 2017 by father and...

21 Jul 0s

The 5 Things That Make Tour de France Time Trial Riders So Fast – Ranked!

The 5 Things That Make Tour de France Time Trial Riders So Fast – Ranked!

It’s time trial day at the Tour de France and, for this episode, BikeRadar’s George Scott and Simon von Bromley break down the five things that make riders so fast in 2026. From whacky helmet designs...

21 Jul 0s

The Cost Of Pro Bikes Is OUT OF CONTROL!

The Cost Of Pro Bikes Is OUT OF CONTROL!

Thanks to Feedback Sports for sponsoring this video https://feedbacksports.com/ We added the real cost of Tadej Pogačar’s custom Colnago Y1Rs and the results are staggering! In this week’s episode o...

17 Jul 23min

Which Tour de France Tech Trends Should You Copy, And Which Should You Avoid?

Which Tour de France Tech Trends Should You Copy, And Which Should You Avoid?

George Scott and Simon von Bromley look at the key tech trends dominating this year’s Tour de France and discuss how relevant they are to everyday riders. Should you be copying the pros? Will emulati...

15 Jul 48min

Everything We Learned From The Tour De France Grand Départ

Everything We Learned From The Tour De France Grand Départ

Thanks to Feedback Sports for sponsoring this video https://feedbacksports.com/ Fresh from the 2026 Tour de France Grand Départ, Simon and Ashley are back at BikeRadar HQ and keen to share everything...

8 Jul 30min

These Tech Trends Will DOMINATE The 2026 Tour de France

These Tech Trends Will DOMINATE The 2026 Tour de France

Thanks to Feedback Sports for sponsoring this video https://feedbacksports.com/ In this week's episode of the BikeRadar podcast, Simon is back in the studio with Warren Rossiter to look ahead to the ...

26 Jun 22min

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