Building a Revenge Brand with Boys Lie
Girlboss Radio5 Mar 2024

Building a Revenge Brand with Boys Lie

Get your FREE sample pack of LMNT electrolyte drink mix with any purchase at DrinkLMNT.com/GIRLBOSS. Some of Tori Robinson and Leah O'Malley's closest friends thought they would fail. Who's laughing now? In today's episode of Girlboss Radio, Avery Francis catches up with the founders of Boys Lie. Their cool-girl loungewear broke the internet last summer when Ariana Madix from Vanderpump Rules wore their 1-800-Boys-Lie hoodie, not-so-subtly shading ex-boyfriend Tom Sandoval. Their clothing has been spotted on A-listers like Kylie Jenner, Zendaya, Ariana Grande, Dua Lipa and many more—plus they’ve collabed with Forbes, Uber, REVOLVE, Urban Outfitters and PacSun, which solidified Boys Lie as an industry trailblazer. In 2022, the brand achieved a staggering $8 million in revenue. Tori and Leah met in 2016 when they were both going through breakups with their boyfriends—who happened to be best friends. They formed an unbreakable bond and coined the mantra: “boys lie.” Today, the Boys Lie founders talk about how much money it *really* takes to start a clothing brand, how other people’s doubts fuelled their success and why it's so important to have a failure runway. Check out the Boys Lie podcast here: https://pod.link/1691013661 New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(320)

 Sarah Jessica Parker: Actress, producer, entrepreneur

Sarah Jessica Parker: Actress, producer, entrepreneur

Today, Sophia speaks to the inimitable SJP about her latest project, HBO’s hit series, Divorce. The pair reflect on what made Sex and the City such a lasting phenomenon, and of course, SJP speaks about her involvement with the #TimesUp movement. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Jan 201858min

Lilly Singh: YouTube’s Superwoman, blogger, comedian, author, actress and sometimes rapper.

Lilly Singh: YouTube’s Superwoman, blogger, comedian, author, actress and sometimes rapper.

Lilly Singh also known as the YouTube sensation behind "Superwoman." The comedian, rapper, author, actress, and motivational speaker has over 13 million video subscribers and over 1 billion video views. She joins us today to talk about how she went from battling depression, to being the highest grossing female YouTube star.  Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Jan 201858min

Rupi Kaur- Poet, Artist and Performer

Rupi Kaur- Poet, Artist and Performer

Rupi Kaur is a poet, artist, and performer whose ability to thoughtfully observe and connect women through her words has inspired readers around the world. At just 25, with over 2.1 million followers on Instagram, she has taken the world by storm and has become the voice of a generation. Her books, the recently released the sun and her flowers, and her debut book, milk and honey, are international best sellers with milk and honey selling over 2.5 million copies and and landing as a #1 New York Times Bestseller. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Jan 20181h 3min

Dr. Lauren Hazzouri- clinical psychologist and founder of HeyLauren.com

Dr. Lauren Hazzouri- clinical psychologist and founder of HeyLauren.com

Meet Dr. Lauren Hazzouri. Dr Lauren is offering women a new approach to mental healthcare. Her treatment program, "The Practice" is an online and in-person, community based program that is infused with art, music, dance and Dr. Lauren's ability to speak candidly regarding the ever-present issues plaguing young girls and women in our society. Ge ready-- this episode is a workout for your spirit, a pep rally for your soul and an introduction to one of the coolest docs we know. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Jan 201855min

Self Service is Coming  - Sunday 1/14

Self Service is Coming - Sunday 1/14

Beginning Sunday, January 14th, GB Editorial Director Jerico Mandybur brings you a weekly deep dive into the world of spiritual, social and physical Self Care. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Jan 20184min

Kate Berlant, stand-up comedian and writer

Kate Berlant, stand-up comedian and writer

Kate Berlant is an actor, stand-up comedian and writer who was profiled by The New York Times as a “magnetic improvisational comic” at the forefront of experimental comedy.   Today, she’ll join us to talk about her career as a woman in comedy and she’ll teach us a few improv strategies that might help you nail your next big interview or boardroom presentation.  Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Jan 201854min

Arian Simone- CEO of Arian Simone Enterprises

Arian Simone- CEO of Arian Simone Enterprises

Imagine losing your job, running out of money, living in your car and going days without a meal. Well, that’s what happened to our guest Arian Simone. Instead of letting it crush her, she leaned on her faith, her ingenuity and positive vibes to help her find her way to her dream career. Now, she’s the CEO of Arian Simone Enterprises. On this episode, she’ll share her story and tell us what she learned about being fearless.  Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Des 201753min

Amber Venz Box, President & Co-Founder at rewardStyle & LIKEtoKNOW.it

Amber Venz Box, President & Co-Founder at rewardStyle & LIKEtoKNOW.it

A few short years ago, Amber started a fashion blog. Now, she’s running a fashion tech company that has disrupted the industry and provided thousands of “influencers” lucrative jobs blogging and posting on social media about what they love... fashion.  Today, she’ll talk to us about innovation and creating successful brands in the digital space. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Des 201759min

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