Building a Revenge Brand with Boys Lie
Ambition 2.05 Mar 2024

Building a Revenge Brand with Boys Lie

Get your FREE sample pack of LMNT electrolyte drink mix with any purchase at DrinkLMNT.com/GIRLBOSS. Some of Tori Robinson and Leah O'Malley's closest friends thought they would fail. Who's laughing now? In today's episode of Girlboss Radio, Avery Francis catches up with the founders of Boys Lie. Their cool-girl loungewear broke the internet last summer when Ariana Madix from Vanderpump Rules wore their 1-800-Boys-Lie hoodie, not-so-subtly shading ex-boyfriend Tom Sandoval. Their clothing has been spotted on A-listers like Kylie Jenner, Zendaya, Ariana Grande, Dua Lipa and many more—plus they’ve collabed with Forbes, Uber, REVOLVE, Urban Outfitters and PacSun, which solidified Boys Lie as an industry trailblazer. In 2022, the brand achieved a staggering $8 million in revenue. Tori and Leah met in 2016 when they were both going through breakups with their boyfriends—who happened to be best friends. They formed an unbreakable bond and coined the mantra: “boys lie.” Today, the Boys Lie founders talk about how much money it *really* takes to start a clothing brand, how other people’s doubts fuelled their success and why it's so important to have a failure runway. Check out the Boys Lie podcast here: https://pod.link/1691013661 New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(336)

Katie Couric- award-winning journalist, documentary filmmaker and New York Times best-selling author

Katie Couric- award-winning journalist, documentary filmmaker and New York Times best-selling author

After 15 years as co-anchor of NBC’s TODAY Show, In 2006, Katie Couric made history when she left to join CBS television as the first woman at the helm of an evening newscast.  She went on to host a n...

21 Mar 201849min

Nicole Quinn- Investing partner at Lightspeed Venture Partners

Nicole Quinn- Investing partner at Lightspeed Venture Partners

Nicole Quinn is helping lead the charge for investing in women-run businesses, and on this week's episode of Girlboss Radio, she's sharing all her insider tips. Including, her advice on how to build a...

14 Mar 201851min

Tina Amini- Games expert, player and editorial manager of games at IGN

Tina Amini- Games expert, player and editorial manager of games at IGN

On this special International Women’s Day addition of Girlboss Radio presented in partnership with Google Play, Sophia speaks with a woman helping change the game when it comes to representation, prog...

8 Mar 201830min

Miranda Kerr- Model, Founder, Owner & Managing Director of KORA Organics.

Miranda Kerr- Model, Founder, Owner & Managing Director of KORA Organics.

After two decades in the fashion spotlight, Miranda has successfully made the transition and evolution to entrepreneur and business woman, building her own company Kora Organics. Today, she’ll talk to...

7 Mar 201851min

Tess Holliday- Model, activist, author

Tess Holliday- Model, activist, author

On this episode, We’re joined by Tess Holliday. Tess is a voice for all women who have been cast aside and disrespected for failing to fit into societal standards. At 5’5 and a size 22, she is rocking...

28 Feb 201856min

Laura Wasser- Attorney, Author and Founder of It's Over Easy

Laura Wasser- Attorney, Author and Founder of It's Over Easy

Laura Wasser is a highly respected divorce attorney who has represented clients like Kim Kardashian, Angelina Jolie and Stevie Wonder.  In 2017, she launched It’s Over Easy, a digital divorce platform...

21 Feb 201848min

Priya Malani: Entrepreneur and founder of Stash Wealth

Priya Malani: Entrepreneur and founder of Stash Wealth

Today's guest, Priya Malani, has designed a financial planning strategy for millennials—an entire generation that’s still largely ignored by traditional financial institutions. Today we’ll talk to Pri...

14 Feb 201850min

Karley Sciortino- Founder of Slutever.com and author of Slutever

Karley Sciortino- Founder of Slutever.com and author of Slutever

Karley Sciortino,  is the founder of Slutever, a website that explores sexuality through both humor and intellect. Karley explores all manner of between-the-sheets topics on her  blog, as well as in a...

7 Feb 201855min

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