Second Nature, Episode #1 | The Business of FURTHER & Kevin Plank's Return as Under Armour's CEO
The Freetrail Podcast with Dylan Bowman22 Mar 2024

Second Nature, Episode #1 | The Business of FURTHER & Kevin Plank's Return as Under Armour's CEO

This is episode #1 of Second Nature. A new media project from Dylan Bowman and Aaron Lutze, Second Nature focuses on the business of outdoor -- providing analysis and commentary on what's evolving in the outdoor, action, and endurance sport market. In the first episode tackle the following products:

  • Business planning process for FURTHER
  • The challenge of being authentic in a new category and with a new consumer
  • Developing footwear as a world-class apparel brand
  • The danger of losing focus on lululemon's core markets of yoga and athleisure
  • The vision, marketing, and distribution of FURTHER
  • What lululemon could have done better
  • History of Kevin Plank and Under Armour and his return as CEO
  • Brand, Product, Content: Substack & ROA Hiking

Next week we'll be back to talk a bit more about the short and long-term vision for Second Nature, the intersection of fashion and outdoor, and Rich Roll's new podcast network. In the meantime, signup for our newsletter.

Episoder(556)

Adam Peterman | Western States 2025 Pre-Race Interview

Adam Peterman | Western States 2025 Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Western States 100, the most important trail running event in North America. Our shows and athlete interviews are hosted each day by Dylan Bo...

25 Jun 202527min

2025 Western States 100 Official Preview Show

2025 Western States 100 Official Preview Show

Welcome to Freetrail's coverage of the 2025 Western States 100! Join us live every day of race week at 3:30pm PT as we discuss the top storylines of this year's race, preview the fields and provide ou...

24 Jun 20251h 4min

Eszter Csillag | Western States 2025 Pre-Race Interview

Eszter Csillag | Western States 2025 Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Western States 100, the most important trail running event in North America. Our shows and athlete interviews are hosted each day by Dylan Bo...

24 Jun 202520min

Hannah Allgood | Western States 2025 Pre-Race Interview

Hannah Allgood | Western States 2025 Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Western States 100, the most important trail running event in North America. Our shows and athlete interviews are hosted each day by Dylan Bo...

24 Jun 202519min

Rod Farvard | Western States 2025 Pre-Race Interview

Rod Farvard | Western States 2025 Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Western States 100, the most important trail running event in North America. Our shows and athlete interviews are hosted each day by Dylan Bo...

24 Jun 202526min

Top-10 Storylines of the 2025 Western States 100

Top-10 Storylines of the 2025 Western States 100

Welcome to Freetrail's coverage of the 2025 Western States 100! Join us live every day of race week at 3:30pm PT as we discuss the top storylines of this year's race, preview the fields and provide ou...

24 Jun 20251h 8min

Broken Arrow 23k Recap & Weekend Wrap-up | Dylan Bowman & Tim Tollefson

Broken Arrow 23k Recap & Weekend Wrap-up | Dylan Bowman & Tim Tollefson

Thanks for tuning into Freetrail's coverage of the 2025 Broken Arrow Skyrace! This is our final show for Broken Arrow and will go live at 3:30pm PT. In today's show hosted by Dylan Bowman and Tim ...

23 Jun 202557min

Broken Arrow 46k Men's Podium - Eli Hemming, David Sinclair, Ryan Becker

Broken Arrow 46k Men's Podium - Eli Hemming, David Sinclair, Ryan Becker

Dylan sits down for a post-race interview with the men's podium from today's Broken Arrow 46k: Champion Eli Hemming (Terrex), 2nd place David Sinclair and 3rd place Ryan Becker after their incredible ...

22 Jun 202528min

Populært innen Sport

fastlegen
ballspark
fotballpodden-2
rss-gukild-johaug
alt-fortalt
tv-2-spiss-vinkel
rotsekk-en-podcast-i-sort-hvitt
viaplay-premier-league-pod
viaplay-motor-pod
fotballpreik
rabona
breaking-marathon-limits
puckpodden
viaplay-fantasy-premier-league
treningspodden
lopeprat
fantasyradet
rss-aftenball
liverpoolno-pausepraten
rss-youll-never-talk-alone-2