Chelsea Hirschhorn: Frida Founder and CEO
Second Life30 Sep 2024

Chelsea Hirschhorn: Frida Founder and CEO

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

Episoder(652)

Molly Baz: Recipe Developer, Chef, and Author of Cook This Book

Molly Baz: Recipe Developer, Chef, and Author of Cook This Book

Recipe developer, cookbook author, and chef Molly Baz rose to culinary fame during her days as senior associate food editor at Bon Appétit magazine. Since departing the magazine in 2020, she’s not only taken full control of her personal brand, but she’s also expanded it tremendously. Today, Molly has one New York Times best-selling cookbook under her belt: Cook This Book. With a second book on the way, a natural wine label called Drink This Wine, and a number of product collaborations on the horizon, Baz is unstoppable. She continues to send out weekly recipes for her subscribers in The Club, releases cooking videos via her YouTube series, Hit the Kitch, and has amassed over 700,000 followers on Instagram. But before her multilayered career within food and media, Molly’s career in professional kitchens looked very different.

6 Feb 20231h 7min

Who What Wear with Hillary Kerr: Danielle Sherman—Founder of Sherman Field and Co-Founder of The Row—on Designing Hit After Hit

Who What Wear with Hillary Kerr: Danielle Sherman—Founder of Sherman Field and Co-Founder of The Row—on Designing Hit After Hit

Danielle Sherman is the founder of the fine jewelry line Sherman Field, known for dreamy hand-linked chains, textured-gold photo lockets, and one-of-a-kind stone earrings and rings. But in addition to her reputation as one of the premier fine jewelers within the fashion industry, Sherman has a wild fashion résumé, which includes co-founding The Row with Mary-Kate and Ashley Olsen, working as the head designer at Alexander Wang, and serving as the creative director for Edun. She’s here to talk about it all, from how she got her start in the industry at just 16 to what to look for when investing in your own fine jewelry.

1 Feb 202340min

Gaëlle Drevet: The Frankie Shop Founder & CEO

Gaëlle Drevet: The Frankie Shop Founder & CEO

Gaëlle Drevet is the founder behind the fashion-editor beloved retailer The Frankie Shop. With a booming e-commerce presence in addition to boutiques in NYC and Paris, Gaëlle has created an expertly curated, undeniably cool retailer that cuts through a noisy industry time and time again. It’s no surprise that The Frankie Shop isn’t Gaëlle's first rodeo. In fact, the store's Lower East Side flagship store in Manhattan was once home to her first fashion venture, Pixie Market, where she brought a similar assortment of reasonably priced items to a slightly younger demographic back in 2006. But before diving into fashion at all, Gaëlle was on quite a different path as a producer for ABC News in New York and London. Tune in to hear how she made the switch from journalism to fashion entrepreneur.

30 Jan 202352min

Who What Wear with Hillary Kerr: Stylist and Street Style Icon Tina Leung on Bling Empire, House of Slay, and Where to Eat During Fashion Week

Who What Wear with Hillary Kerr: Stylist and Street Style Icon Tina Leung on Bling Empire, House of Slay, and Where to Eat During Fashion Week

Tina Leung, stylist, street style icon, and new star of Bling Empire New York, has been a mainstay of the global fashion scene for years. She’s worked with major brands like Valentino and Loewe, and during the pandemic (alongside other fashion heavy hitters Phillip Lim, Prabal Gurung, Laura Kim, and Ezra William) started the digital series and comic House of Slay, in which superheroes take on "racism, hatred, bullying and fear of the 'other.'" Tina’s here to bring us inside her world—from the designers she has her eye on to the places her crew eats in each fashion capital around the world.

25 Jan 202326min

Marguerite Zabar Mariscal: CEO of Momofuku

Marguerite Zabar Mariscal: CEO of Momofuku

Marguerite Zabar Mariscal is the woman leading all that is Momofuku: a pioneering restaurant group credited with starting the rise of contemporary Asian American cuisine in the United States, an assortment of restaurant-grade pantry staples like ramen noodles and addictive chilli crunch, and bona fide culinary empire. Over the span of 11-years, she’s worked her way up from public relations intern to brand director and chief of staff. As the trusted right hand of celebrity and James Beard Foundation Award–winning Chef David Chang for years, in 2019, at 30 years old, she was named CEO of Momofuku. On one hand, it all makes sense (after all, she was born into the family behind the specialty import emporium Zabars), but to Marguerite, the path was far from mapped out ahead of her. “I feel like anyone who grows up wanting to be a CEO is like a psychopath,” she tells Hillary on this week’s episode. Tune in to hear how Marguerite pivoted from thinking she’d find her place within the media world to leading one of the most influential restaurant groups (and beyond) of the past two decades.

23 Jan 202354min

Who What Wear with Hillary Kerr: Ashley Benson’s Signature Style From Trench Coats to Fragrance

Who What Wear with Hillary Kerr: Ashley Benson’s Signature Style From Trench Coats to Fragrance

Actress and entrepreneur Ashley Benson has gone on to do a number of interesting things since rising to fame in the hit TV series Pretty Little Liars. Last year alone, she starred in Private Property, Loneliest Boy in the World, and the indie slasher film Alone at Night, where she also snagged her first credits as producer and co-writer. Also an entrepreneur, Benson is a co-founder of sunglasses brand Privé Revaux and Thomas Ashbourne Craft Spirits. Most recently, she’s founded her very own personal fragrance line, Ash by Ashley Benson. She’s here to discuss it all, plus the items that make her personal style just so enviable.

18 Jan 202327min

Susan Korn: Susan Alexandra Creative Director, Designer, and Owner

Susan Korn: Susan Alexandra Creative Director, Designer, and Owner

Jewelry and accessories designer Susan Korn has created viral products time and time again with her brand, Susan Alexandra. Worn by everyone from Gigi Hadid to Alison Roman to Pete Davidson, her bright, sparkling adornments—whether in the form of a martini handbag or shrimp cocktail earrings—are still handmade in New York where Susan now has a retail location that’s as joyous and whimsical as the brand itself. But before she was a bona fide fashion darling, she was trying to find her place like the rest of us. “I was really thinking that I was going to be a stylist. I thought that was a really good life choice. And it was really, really rough,” Susan says on today’s episode. Tune in to hear how she found the confidence to push forward within a fashion world she didn’t know she belonged in, plus how she’s created a career for herself that she was, at times, reluctant to dream of.

16 Jan 202347min

Who What Wear with Hillary Kerr: Sza’s New Style Era With Stylist Alejandra Hernandez

Who What Wear with Hillary Kerr: Sza’s New Style Era With Stylist Alejandra Hernandez

Alejandra Hernandez is both the head designer behind the women’s activewear brand Year of Ours and a prolific Hollywood stylist having worked with artists like Iggy Azalea, Eve, and most recently, the one and only Sza. Alejandra is here to discuss their collaboration ushering in Sza’s new style era, including breaking down the music videos and album artwork for the highly anticipated and record-breaking album, SOS.

11 Jan 202332min

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