Chelsea Hirschhorn: Frida Founder and CEO
Second Life30 Sep 2024

Chelsea Hirschhorn: Frida Founder and CEO

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

Episoder(652)

Jamie Beck: Photographer and Author of An American in Provence

Jamie Beck: Photographer and Author of An American in Provence

By 28 years old, Jamie Beck opened her own commercial photography studio in Lower Manhattan where she worked with a multitude of commercial clients from fashion brands like Chanel and Oscar de la Renta to tech companies like Google and Microsoft, and even major magazines such as Vogue and Harper’s Bazaar. (Yes, she was killing it.) Somewhere along the way, though, she decided her true dream was quite different: Beck wanted to live in the South of France. Over six years after Jamie initially left for what was to be a one-year sabbatical, she still lives in Provence with an entirely new photography career creating and selling her own body of work. Most recently, she’s compiled her work into a book titled An American in Provence, which includes not only her photographs but also poignant personal essays, photography and posing tips, and even French recipes. To hear how Jamie took a massive leap of faith on her own happiness—and to lust over her new home—hit the link up top.

9 Jan 202348min

Who What Wear with Hillary Kerr: Madelyn Cline on Breakout Roles, Imposter Syndrome, and Fashion Favorites

Who What Wear with Hillary Kerr: Madelyn Cline on Breakout Roles, Imposter Syndrome, and Fashion Favorites

Associate fashion editor Yusra Siddiqui sits down with our January cover star, Madelyn Cline. Widely known for her breakout role in the Netflix series Outer Banks and the star-studded film Glass Onion: A Knives Out Mystery, Madelyn tells Yusra about navigating early success within Hollywood, how she combats imposter syndrome, and what she’s taken from each project thus far. Plus, get a peek behind the scenes of the incredible looks she’s been putting together with stylist Mimi Cutrell.

4 Jan 202331min

Allyson Felix: The Most-Decorated Track & Field Olympian of All-Time and Co-Founder of Saysh

Allyson Felix: The Most-Decorated Track & Field Olympian of All-Time and Co-Founder of Saysh

Allyson Felix is the most-decorated track and field Olympian of all time. At the age of just 18, she won her first Olympic medal and broke world records during the Tokyo 2020 games. But off the track, she’s also covered a lot of ground: Her work as an activist led Nike to change their sponsorship policy, adding protections for pregnant athletes and new moms, marking a major industry shift. Along the way, Allyson also became an entrepreneur, founding footwear and lifestyle brand Saysh with an aim to create an encouraging and supportive community for women. Plus, season two of her Mountaintop Conversations podcast will be debuting on Jan 17, in which she celebrates the stories and experiences of leaders across politics, entrepreneurship, and culture. Tune in for a whole lot of inspiration from a woman who made it to the top of her field and is now dedicated to pulling up those around her.

2 Jan 202354min

Who What Wear with Hillary Kerr: Lily Collins Gives Us a Peek Inside Seasons 3—and 4!—of Emily in Paris

Who What Wear with Hillary Kerr: Lily Collins Gives Us a Peek Inside Seasons 3—and 4!—of Emily in Paris

Who What Wear editor Anna LaPlaca sits down with our December cover star, Lily Collins, to talk about the star’s massive past few years. They discuss her hit show Emily in Paris, her Netflix feature and first producer credit in Windfall, and her personal life, including her marriage to director Charlie McDowell. Collins explains how she’s managed to find her equilibrium among it all, everything we can expect from the highly anticipated season three of Emily in Paris, and what’s next in her career.

14 Des 202242min

Pia Baroncini: LPA Creative Director and Baroncini Import & Co. Co-Founder

Pia Baroncini: LPA Creative Director and Baroncini Import & Co. Co-Founder

Pia Baroncini is the creative director behind her namesake clothing line for Revolve (LPA), host of the podcast Everything Is the Best, and co-founder of Baroncini Import & Co.—her very own line of Italian olive oil. Alongside her husband Davide, Baroncini has big plans for expanding the import business as well as the pair’s other brand, Ghiaia Cashmere, where she is the CMO. But before this whirlwind of a career in which she currently thrives, Baroncini had a number of other positions within fashion and production. She served as a casting director for Diane Martel (the woman behind music videos for artists such as Miley Cyrus and Nicki Minaj), and she worked at famed New York City PR firm People’s Revolution for PR maven Kelly Cutrone and Reformation in its early days, where she went from working in public relations to becoming design director in a matter of a few short years. This one is as inspiring as it is entertaining, and you’re going to want to tune in to hear it all.

12 Des 202247min

Who What Wear with Hillary Kerr: How to Source Fashion Must-Haves From eBay Like a Professional

Who What Wear with Hillary Kerr: How to Source Fashion Must-Haves From eBay Like a Professional

Hillary Kerr is joined by three members of the WWW team—Editor in Chief Kat Collings, VP of Influencer Marketing Rachel Zeilic, and fashion editor Eliza Huber—who are here to give us their expert tips on how to snag the most stylish finds from eBay. Whether it’s new or vintage, the ladies are breaking down how they sleuthed out their favorite purchases of the past, which luxury items they’re scoping out for the future, and the insider strategy for how to source like a pro.

7 Des 202234min

Daria Burke: Business Leader, Board Director, and Writer

Daria Burke: Business Leader, Board Director, and Writer

Daria Burke spent the majority of her career building iconic beauty and fashion brands, working at L’Oréal, Estée Lauder, and Rent the Runway in its early days. She even led fashion and beauty partnerships at Facebook. Then, she landed her dream title of CMO at JustFab before realizing her successful climb up the corporate ladder still may have left her unfulfilled. After walking away from running teams and operations for some of the biggest brands, Burke has pivoted her career to become a board member and advisor for companies that truly align with her values, and she writes about her vast experience examining human potential for publications such as HuffPost and Fast Company. Tune in to hear it all.

5 Des 202256min

Who What Wear with Hillary Kerr: Plastic Surgeon Sarmela Sunder Reveals Hollywood’s Most-Requested Facial Procedures

Who What Wear with Hillary Kerr: Plastic Surgeon Sarmela Sunder Reveals Hollywood’s Most-Requested Facial Procedures

Sarmela Sunder, MD, is a board-certified and fellowship-trained plastic surgeon who specializes in all things face and neck. On this episode, she’s breaking down the results, recovery processes, and risks of surgical and nonsurgical procedures, including face-lifts, neck-lifts, nose jobs, and even eye procedures. If you take one peek at her Instagram, which features many recognizable faces, you’ll realize why Sunder is who we’re leaning on as the ultimate authority.

30 Nov 202233min

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