#11: What makes someone more convincing than others?
Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more co...
11 Sep 201926min
#10: Time to stop targeting “millennials”
Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains th...
28 Aug 201919min
#9: How to nudge people into voting, buying and recycling
“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Mart...
13 Aug 201917min
#8: The power of scarcity and why less is more
You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when ...
29 Jul 201919min
#7: How the UK government nudges British people
The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the ...
9 Jul 201916min
#6: The psychology behind effective pricing
Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective ...
22 Jun 201922min
#5: The science behind distinctive advertising
There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so man...
2 Jun 201923min
#4: How social proof reduces theft and doubles sales
One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains ho...
15 Mai 201917min
