Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
Nudge1 Aug 2022

Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)

Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book: https://linktr.ee/evolutionaryideas The Regulars Wall: https://imgur.com/a/ICuQgpl Katz Tip Counter: https://imgur.com/a/1sXlQDU Octopus Energy telling customers ‘not to switch’: https://imgur.com/a/gBni8tA Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Episoder(290)

The surprising trait that links elite performers

The surprising trait that links elite performers

There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s defin...

10 Okt 202226min

How I improved a Reddit ad by 15% using a magic trick

How I improved a Reddit ad by 15% using a magic trick

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined toda...

3 Okt 202221min

Jose Mourinho: Do mind games really work?

Jose Mourinho: Do mind games really work?

Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but...

26 Sep 202232min

Dan Pink: “Here’s what you’ll regret when you’re older”

Dan Pink: “Here’s what you’ll regret when you’re older”

There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why ...

19 Sep 202231min

Dan Pink: “No regrets? That’s bullsh*t”

Dan Pink: “No regrets? That’s bullsh*t”

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and Wh...

12 Sep 202227min

I studied persuasion for 100 hours. Here’s what I learnt.

I studied persuasion for 100 hours. Here’s what I learnt.

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vaness...

5 Sep 202224min

How To Make Someone Say Yes

How To Make Someone Say Yes

I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Try HubSpot for free...

29 Aug 202230min

How Your Subconscious Calls The Shots

How Your Subconscious Calls The Shots

You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make...

22 Aug 202222min

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