Why these irrational prices actually work
Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrat...
4 Mar 202423min
Life lessons from a world-leading neuroscientist
Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove depression, and shares lessons on creativity. In ...
26 Feb 202436min
Do you have unethical amnesia?
In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suic...
19 Feb 202431min
The hypnotising effect of Valentine’s day
Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on pr...
12 Feb 202425min
How to create an irresistible offer (that’s proven to sell)
Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with m...
5 Feb 202425min
What makes a song popular?
What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrationa...
30 Jan 202423min
I have two big announcements
Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time: Follow me on LinkedIn Join the newsletter Subscribe on YouTube Leave a podcast r...
29 Jan 20247min
Should I share all my secrets?
Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fi...
22 Jan 202426min
