#65: Failures (and wins) from using nudges in marketing
It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job....
27 Sep 202123min
#64: Welcome to the Rory Sutherland Nudge Clinic
In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re ...
13 Sep 202121min
#63: Rory Sutherland | Why counter-intuitive thinking wins
Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend. This rational thinking is a c...
30 Aug 202130min
#62: Unexpected ways to overcome anxiety
We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to try and forget about it or move on. But what does science...
17 Aug 202125min
#61: The science of stress and 3 ways to beat it
What do you do when you get stressed out? Do you work through exercises and routines to solve the problem, or do you hope it’ll go away? Most of us wait for the experience to pass, but we shouldn’t. I...
2 Aug 202124min
#60: How not to suck at customer interviews
Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today h...
19 Jul 202123min
#59: How to stand the f*ck out
As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be diffe...
5 Jul 202127min
#58: Why brands should flaunt their flaws
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I cha...
21 Jun 202115min
