Six proven principles to persuade anyone

I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah...

6 Jan 202537min

I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful CEO of all time.  Sign up to the (free) Nudge Newsletter: https://nu...

30 Des 20241h 8min

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wou...

23 Des 202424min

I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in...

16 Des 202425min

This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you shoul...

9 Des 202428min

I spent four hours watching 300 ads back to back.  Today, I reveal how they use psychological principles to persuade you.  Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

2 Des 202446min

The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode o...

25 Nov 202422min

In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.  Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb ...

18 Nov 202428min