How to create an irresistible offer (that’s proven to sell)
Nudge5 Feb 2024

How to create an irresistible offer (that’s proven to sell)

Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, how time-limited offers fail, and why a thank you note isn’t as sweet as it seems. Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

Episoder(284)

Why card counters can’t bankrupt casinos (with Steven Bridges)

Why card counters can’t bankrupt casinos (with Steven Bridges)

Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than ma...

5 Jun 202337min

Tips for living a happier life (according to science)

Tips for living a happier life (according to science)

I asked one of the world's leading experts on happiness to share scientific tips for living a happier life. Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: h...

30 Mai 202331min

Why working at a large organisation will kill your creativity

Why working at a large organisation will kill your creativity

In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations.  ...

22 Mai 202333min

Can too much free time make you unhappy?

Can too much free time make you unhappy?

Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes.  Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_chan...

15 Mai 202327min

How black cab drivers memorise every road in London

How black cab drivers memorise every road in London

London black cab drivers memorise (almost) every road in the city. I wanted to know how. Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memor...

8 Mai 202335min

The way to cure your procrastination problem

The way to cure your procrastination problem

Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. The Palau Pledge: https://bit.ly/3DcnfQZ Ayelet’s website: https://www.ayeletfishbach.com/ A...

1 Mai 202340min

The overlooked productivity hack that’s backed by science

The overlooked productivity hack that’s backed by science

Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity?  It’ll also make you mor...

24 Apr 202336min

Why stupid people think they’re smart

Why stupid people think they’re smart

Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I loo...

17 Apr 202331min

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