The speech that put a man on the moon

Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today h...

19 Jul 202123min

As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be diffe...

5 Jul 202127min

You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I cha...

21 Jun 202115min

Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesse...

7 Jun 202115min

Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your p...

24 Mai 202124min

Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive on...

10 Mai 202117min

Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliabl...

26 Apr 202123min

Think about all the decisions you’ve made in your life. Deciding where to work, agreeing to go on that first date with your spouse, asking for fries with your burger. We like to think all of these dec...

12 Apr 202120min