Is Your Brand Missing This CRUCIAL Element? Brand Purpose

Is Your Brand Missing This CRUCIAL Element? Brand Purpose

In this episode of The Advertising Forum Sponsored by Zefr, Jeremy Bloom and AdTechGod engage with Louis Jones, CMO of the Brand Safety Institute, to discuss the concept of brand purpose. They discuss the importance of authenticity in branding, the challenges brands face in maintaining their purpose amidst the complexities of social media platforms, and the best practices for ensuring brand safety and reputation. The conversation emphasizes the need for strategic planning, understanding suitable environments for brand messaging, and the necessity of investing resources to achieve meaningful brand purpose. Takeaways: Brand purpose requires a conscious decision from the brand. Navigating social platforms demands a focus on authenticity. Patience is crucial in maintaining brand purpose. A flashlight approach helps in targeting brand messaging. Understanding suitable environments is key to brand safety. Investing in brand purpose can yield higher returns. Content moderation policies can dilute brand values. Brands must do their homework on media buying. Real-time adjustments are necessary in fast-paced environments. Collaboration within the organization is essential for clarity.

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Episoder(88)

Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexi...

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The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advert...

18 Jun 11min

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversatio...

4 Jun 12min

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

In Episode 2 of From Show to Scene sponsored by Wurl, Emily Kennedy, EVP and Head of Marketplace at Dentsu, joins Jeremy Bloom and AdTechGod to discuss how contextual targeting is evolving from a plan...

28 Mai 10min

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

In episode 1 of From Show to Scene, Lauri Baker, Senior Vice President, Head of Partnerships at KERV, explains why audience targeting alone is no longer enough in CTV. She explores the shift from broa...

7 Mai 14min

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Apr 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Apr 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

16 Apr 12min

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