The Power of Personalization and Sustainability Storytelling in B2B Marketing

The Power of Personalization and Sustainability Storytelling in B2B Marketing

Jose Pepe Gorbea is an inspirational leader guiding HP's pursuit of revolutionizing digital packaging technology across the globe.

Jose is head of Brands, Agencies, and Sustainability Innovation at HP and manages an international team focused on educating and inspiring brands with a human-centric communication framework.

His team's work revolves around personalization and sustainability storytelling, driving meaningful marketing innovations that lead to increased penetration and growth in ROI.

With a career spanning over two decades, Jose has harnessed his vast experience to successfully navigate both B2B and B2C sectors.

His primary focus is centered on empowering marketers to co-create distinctive brand assets, fostering strategic global partnerships on sustainability and creativity, and accelerating HP's digital print technology adoption worldwide through personalized, sustainable innovation.

His work has placed HP at the forefront of making other companies better, guided by the triple bottom line of people, planet, and profit.

We discuss:

  1. Embracing the power of simplicity and significance in achieving business goals.
  2. How to not just be creative, but be able to sell and market your ideas and solutions effectively.
  3. How to find purpose and meaning in your marketing career.
  4. How to take a proactive approach to problem-solving and making positive changes in the world.
  5. Prioritizing human-to-human connections in marketing strategies.

Episoder(45)

Sparking B2B creativity with TikTok

Sparking B2B creativity with TikTok

Isobel Sita-Lumsden is the Head of B2B Marketing Europe at TikTok. Prior to this, she held senior roles at Time inc, AOL and Verizon Media. Isobel is a creative and strategic marketer, passionate abou...

2 Aug 202221min

We discover Just Eat’s taste for creativity in B2B

We discover Just Eat’s taste for creativity in B2B

Shane Mansfield is the Marketing Director at Just Eat for Business He’s an all-around experienced marketer, having worked in both B2B and B2C environments, clientside and agency. Just Eat for Business...

19 Jul 202230min

A review of Cannes Lions 2022 for B2B Marketing

A review of Cannes Lions 2022 for B2B Marketing

Richard Parsons, Co-Founder and Martin Harrison, Strategy Director at true. We catch them fresh from the excitement of Cannes 2022, which finished the week before last. We thought it’d only be right t...

13 Jul 202224min

Miriam Faber on making sense of Meta for B2B

Miriam Faber on making sense of Meta for B2B

Miriam Faber is the UK Head of Business Marketing at Facebook by MetaMiriam has worked in B2B strategic marketing roles for 17 years, delivering award-winning content for agencies such as M&C Saatchi,...

29 Jun 202225min

David Tiltman on B2B marketing’s new dawn

David Tiltman on B2B marketing’s new dawn

David Tiltman is the SVP of Content for WARC. They provide the latest evidence, expertise and guidance to make marketers more effective. Their clients include the world's largest advertising and media...

21 Jun 202224min

James McCarthy on the truth behind B2B brand building

James McCarthy on the truth behind B2B brand building

James McCarthy is the Director of Product Marketing at Similarweb. Now a public company and a 'unicorn', James leads the positioning and messaging across their products to market. Prior to Similarweb,...

1 Jun 202232min

Max Kahn on driving global marketing through creativity

Max Kahn on driving global marketing through creativity

Max Kahn is the Head of Growth for SAP.IO. Max is helping to scale SAP's start-up partner ecosystem, make connections between start-ups and enterprise customers, and expand into new markets across the...

24 Mai 202224min

Ben Rhodes on two decades of effectiveness expertise

Ben Rhodes on two decades of effectiveness expertise

Ben Rhodes worked as Group Marketing Director at Royal Mail and Vice President, Head of Brand Marketing & Sponsorship at Mastercard, and is now the Group Brand Director at Phoenix Group, the largest l...

18 Mai 202232min

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