336: Starting a Business During a Crisis with the founder of Alpha and Strata, Thor Ernstsson

336: Starting a Business During a Crisis with the founder of Alpha and Strata, Thor Ernstsson

Meet Thor Ernstsson. The founder of global giants such as Alpha, Strata, and lead architect for Zygna responsible for Farmville, Ernstsson knows business and products. In this interview, Nathan sits down with Ernstsson to discuss his journey from Zynga game developer, to creating a company that serves half of the Fortune 500. Honest and candid, Ernstsson reveals his decision-making processes behind some of the company's largest pivots, changes, and challenges. While most people would shy away from the idea of launching a business during a global crisis, Ernstsson is perhaps living proof that not only is it a good decision, it’s the best business decision one can make. Key Takeaways Thor Ernstsson discusses how he first began working at Zygna, and how he felt about the global success of Farmville His next business ventures, including Alpha and Strata Why he decided to pivot the company The importance of “now”, and why starting a business during a crisis is a good idea The decision to launch a business that aimed to connect people, while it was the start of the pandemic How to change the world, and why you should always aim to solve a problem that won’t change The importance of customers and why they need to be invested in your business’ success

Episoder(611)

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has expe...

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51: How to Start Your Own Social Enterprise and Make a Big Impact with StartSomeGood's founder Tom Dawkins

51: How to Start Your Own Social Enterprise and Make a Big Impact with StartSomeGood's founder Tom Dawkins

He was told it couldn’t be done. Social good was meant for nonprofits. Businesses were for making money. But Tom Dawkins always felt like there was a puzzle to be solved, that he could put the pieces ...

11 Jul 201550min

50: An Inside Look Into Foundr's EPIC Design with Karan Jain Behind The Scenes with Foundr Magazine's Art Director

50: An Inside Look Into Foundr's EPIC Design with Karan Jain Behind The Scenes with Foundr Magazine's Art Director

In this episode we go behind the curtain and shine the spotlight on someone part of the Foundr Magazine team that is an absolute superstar designer, entrepreneur and ruckas maker.   Enter Karan Jain. ...

10 Jul 20151h 11min

49: Changing the World (Wide Web) with Dan Tocchini founder of the Grid.io

49: Changing the World (Wide Web) with Dan Tocchini founder of the Grid.io

Dan Tocchini wants to change how we use the web. His website design startup The Grid have had almost 50,000 founding members and they might just pull it off. For all of the advances in how we use the ...

9 Jul 201549min

48: How to Make $1m in 1 Week Online, The Secrets of a Product Launch with Ed Dale

48: How to Make $1m in 1 Week Online, The Secrets of a Product Launch with Ed Dale

It is with great pleasure we bring you this interview with the one and only Ed Dale.   If it wasn't for this man, Foundr wouldn't exist. I've been lucky enough to learn a lot of my marketing and onlin...

21 Jun 20151h

47: The Art of Asking with Amanda Palmer

47: The Art of Asking with Amanda Palmer

In business, in music, or in life, there are few people you will meet as unapologetically honest as Amanda Palmer. A lifelong nonconformist, Palmer has evolved from living statue to award-winning musi...

17 Jun 201526min

46: Seth Godin on Why You Shouldn't do What You're Told

46: Seth Godin on Why You Shouldn't do What You're Told

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advant...

15 Jun 201536min

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

So we've decided to mix things up a little with this podcast episode.   This one is a short bite-sized episode, detailing our top 7 hacks for Instagram. You're probably not aware, but in the past 8 mo...

10 Jun 201512min

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