Everything I know about creativity is false
Nudge7 Okt 2024

Everything I know about creativity is false

This advice has changed the way I work. Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one study that changed my perspective on creativity. Adam’s book: https://adamalterauthor.com/anatomy Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Mike Temple’s Blowin’ cover: https://youtu.be/tFgohZ8xtnI?si=z0LYO9E2qX5PCEEw

Episoder(285)

Why these irrational prices actually work

Why these irrational prices actually work

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrat...

4 Mar 202423min

Life lessons from a world-leading neuroscientist

Life lessons from a world-leading neuroscientist

Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove depression, and shares lessons on creativity. In ...

26 Feb 202436min

Do you have unethical amnesia?

Do you have unethical amnesia?

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suic...

19 Feb 202431min

The hypnotising effect of Valentine’s day

The hypnotising effect of Valentine’s day

Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on pr...

12 Feb 202425min

How to create an irresistible offer (that’s proven to sell)

How to create an irresistible offer (that’s proven to sell)

Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with m...

5 Feb 202425min

What makes a song popular?

What makes a song popular?

What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrationa...

30 Jan 202423min

I have two big announcements

I have two big announcements

Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time:  Follow me on LinkedIn  Join the newsletter Subscribe on YouTube  Leave a podcast r...

29 Jan 20247min

Should I share all my secrets?

Should I share all my secrets?

Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fi...

22 Jan 202426min

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