Crowdsourcing Creativity for Toy & Game Design

Crowdsourcing Creativity for Toy & Game Design

Many industries, including toy and game makers, are increasingly depending on crowdsourcing for fresh ideas and to help decide what products to make. Outsourcing creativity to the masses can offer valuable feedback… but that data can also be misinterpreted, misunderstood or provide just-plain-bogus ideas. The annual toy business in the United States is a $100 billion-dollar industry. It’s by far the biggest toy market in the world, but apparently the “titans of toys” are out of ideas. So now, their attitude about creating new “stuff” has shifted to an attitude of – you know what - you do it! Really, no really! To breakdown the inner workings of today’s toy and game world, Jason and Peter turned to an old friend, David Fuhrer who has created and licensed more than 300 toys, games, and household products, generating retail sales of over $1 billion dollars. These include iconic products such as Nerf Vortex Football, Aqua Doodle, Twisty Petz, Guitar Hero Air Guitar, Bounce Around Tigger, Hershey’s S’mores Maker, and more. AND…he’s also the Guinness World Record holder for being the fastest backwards talker. Really, no Really. *** IN THIS EPISODE: 24 toy companies rejected one of the best-selling toys! How does an idea become a product, solve an everyday problem or innovate a classic? In 2024 is it possible to successfully pitch a Beanie Baby-like idea? The billion-dollar idea for a Tailor Swift product. The surprising new trends in toys and games. Why physical games and puzzles have made a comeback. How do crowd sourced ideas pay off for the idea creators? How David’s “backward talking” launched a career. We challenged David to translate classic Seinfeld lines…backwards. The deadliest toys ever put on the market! Googleheim: Test your toy knowledge! *** FOLLOW DAVID: X: @funanuf123 *** FOLLOW REALLY NO REALLY: www.reallynoreally.com Instagram YouTube TikTok Facebook Threads X See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(126)

The Secret Life of Alligators!

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Have you heard about Wally the 5-foot-long, 60-pound emotional support alligator? Wally’s owner sleeps with him, walks him on a leash, and even hosts children’s pool parties featuring the supposedly d...

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Your Bad Customer Service was No Accident!

Your Bad Customer Service was No Accident!

Today’s episode is all about our frustration with customer service… which by anyone’s standards is getting worse and worse! You experience it every time you encounter a phone tree, interact with a cha...

14 Mai 202439min

Free Will Might be an Illusion!

Free Will Might be an Illusion!

Dr. Robert Sapolsky a MacArthur Foundation “genius” grant winner and professor of biology and neurology at Stanford University has rankled the scientific and philosophic communities by arguing one sim...

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Blunt Truths on Marijuana

Blunt Truths on Marijuana

The cannabis available today is much, much stronger than the weed grandma was smoking back in her day and the effects on our brains are much more significant than previously thought. Really, no really...

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What’s Driving Public Bad Behavior?

It’s becoming impossible to ignore the epidemic of public incivility. Tirades in supermarkets, performers pelted with projectiles, drunken movie goers brawling, tantrums on airplanes, and of course, t...

30 Apr 202440min

Harvard’s Taylor Swift Course -What You’re Really Learning!

Harvard’s Taylor Swift Course -What You’re Really Learning!

Harvard is teaching a course on…Taylor Swift? Yes! Harvard University, the one in Cambridge, Massachusetts has a new course about T-Swizzle whose Eras Tour has earned over 1 billion dollars so far. An...

23 Apr 202441min

CNN’s Richard Quest: Is Airline Safety Declining?

CNN’s Richard Quest: Is Airline Safety Declining?

This episode attempts to answer the question… “Are airlines putting dangerous planes into the sky?” Recently, a Boeing 737 Max 9 had a door plug blow out at 16,000 feet, creating a gaping hole that su...

16 Apr 202442min

Comedian Leanne Morgan: From Housewife to Fame at 57!

Comedian Leanne Morgan: From Housewife to Fame at 57!

Fame! That mystical quality that often leads young stars to crushing downfalls, addiction, financial ruin, even personal tragedy. So, is it better to become famous later in life, when you hopefully ha...

9 Apr 202447min

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