Crowdsourcing Creativity for Toy & Game Design

Crowdsourcing Creativity for Toy & Game Design

Many industries, including toy and game makers, are increasingly depending on crowdsourcing for fresh ideas and to help decide what products to make. Outsourcing creativity to the masses can offer valuable feedback… but that data can also be misinterpreted, misunderstood or provide just-plain-bogus ideas. The annual toy business in the United States is a $100 billion-dollar industry. It’s by far the biggest toy market in the world, but apparently the “titans of toys” are out of ideas. So now, their attitude about creating new “stuff” has shifted to an attitude of – you know what - you do it! Really, no really! To breakdown the inner workings of today’s toy and game world, Jason and Peter turned to an old friend, David Fuhrer who has created and licensed more than 300 toys, games, and household products, generating retail sales of over $1 billion dollars. These include iconic products such as Nerf Vortex Football, Aqua Doodle, Twisty Petz, Guitar Hero Air Guitar, Bounce Around Tigger, Hershey’s S’mores Maker, and more. AND…he’s also the Guinness World Record holder for being the fastest backwards talker. Really, no Really. *** IN THIS EPISODE: 24 toy companies rejected one of the best-selling toys! How does an idea become a product, solve an everyday problem or innovate a classic? In 2024 is it possible to successfully pitch a Beanie Baby-like idea? The billion-dollar idea for a Tailor Swift product. The surprising new trends in toys and games. Why physical games and puzzles have made a comeback. How do crowd sourced ideas pay off for the idea creators? How David’s “backward talking” launched a career. We challenged David to translate classic Seinfeld lines…backwards. The deadliest toys ever put on the market! Googleheim: Test your toy knowledge! *** FOLLOW DAVID: X: @funanuf123 *** FOLLOW REALLY NO REALLY: www.reallynoreally.com Instagram YouTube TikTok Facebook Threads X See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(126)

The Dark Side of Celebrity Endorsements

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Wayne Knight on Seinfeld, Jurassic Park, Basic Instinct and more!

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26 Mar 202457min

Understanding TikTok – Should it Stay, or Should it Go?

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Secrets From Tom Cruise’s Death-Defying Stunts Revealed!

Secrets From Tom Cruise’s Death-Defying Stunts Revealed!

This episode should be titled “Mission Insanity” because it’s all about exploring how Tom Cruise performs his own death-defying stunts…and why! Jason and Peter were determined to find out the real re...

12 Mar 202440min

Everyone’s Using Subtitles – The Fascinating Reasons Why!

Everyone’s Using Subtitles – The Fascinating Reasons Why!

In case you haven’t noticed, there appears to be a subtitle revolution, with current research showing that as many as 61% of us are using subtitles regularly. And that number is rapidly growing! Reall...

5 Mar 202436min

MrBeast Dominates YouTube…but who is he?

MrBeast Dominates YouTube…but who is he?

MrBeast aka 25-year-old Jimmy Donaldson is the biggest solo performer on YouTube. He’s followed by over 400 million people who watch his insane stunts and his enormous acts of philanthropy. So, who i...

27 Feb 202443min

Jesse Tyler Ferguson - Modern Family Issues

Jesse Tyler Ferguson - Modern Family Issues

In 11 years on ABC’s Modern Family, Jesse Tyler Ferguson never won a Primetime Emmy even though he was nominated 5 times. Jason, who reminds us often, was nominated 7 times for Seinfeld so in this epi...

20 Feb 202445min

What an AI-Generated George Carlin Means for Us All

What an AI-Generated George Carlin Means for Us All

There’s a brand-new, George Carlin comedy special, which is mystifying and disturbing since he died in 2008! Legendary comedian George Carlin was unceremoniously resurrected from the grave by a comed...

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