EP. 275: Marilyn Vetter Recaps First Year as President & CEO and Unveils New Strategic Plan

Host Bob St.Pierre is joined by Pheasants Forever and Quail Forever President & Chief Executive Officer Marilyn Vetter for a conversation in which she reflects on her first year in the organization’s top leadership role. The pair also detail the vision, mission, values, and four strategic priorities comprising the organization’s new strategic plan themed “Building Forever.” Episode Highlights: • St.Pierre asks Vetter to share stories from her first year as “The Habitat Organization’s” leader; including the significant moments, times of frustration, best advice received, and favorite hunt. • Despite the organization already having a strategic plan in place, Vetter explains her philosophy behind initiating a revitalized strategic plan with a larger collection of PF & QF employee executives focused on the following quote from business leader and inspirational speaker Simon Sinek, “If a movement is to have an impact, it must belong to those who join it not just those who lead it.” • Vetter goes on to explain why the organization’s wildlife habitat mission isn’t changing, but how increasing a reliance on science-based decision-making and improving accountability sharpened the organization’s focus on four strategic priorities, which include: a. Increase & improve wildlife HABITAT on public and private lands b. Advance conservation POLICIES and program funding c. Expand public ACCESS to upland wildlife habitat d. Expand, educate and engage the upland conservation COMMUNITY Learn more about PF & QF’s new strategic plan by reading “Aiming High,” an excerpt from the Pheasants Forever Journal. onX Hunt is a proud supporter of Pheasants Forever and Quail Forever and they want to thank everyone who gives back to the birds we all love to hunt and the places they call home. Click this link to get a free month of onX Hunt and then use code PFQF to get 20% off, and a portion will go back to supporting Pheasants Forever and Quail Forever’s wildlife habitat mission.