In Search SEO 73: SERP Features Are Even More Important Than You Think!

In Search SEO 73: SERP Features Are Even More Important Than You Think!

SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom: · What SERP features mean when you leave aside the rhetoric · Where is Google taking the SERP and its features? · What is the Topic Layer and why you should very much care about it?! Plus, why ranking signals are not what you think they are (these days)! <<<< EPISODE SUMMARY>>>> In the first segment, Mordy places his bet that ranking signals will become less and less relevant as time goes on. In short, while ranking signals were used in the past as a way to measure a page’s "rankability", Google does need indirect signals the way they used to. Google has come a long way with its Machine Learning which means it better understands the content it's looking at. In fact, it understands this content more "intrinsically." Once Google truly understands content and how it should be, it doesn’t need ranking signals to the same extent. In the interview segment, Kevin Indig shared his thoughts on SERP features. It starts with the question of whether certain SERP features are considered ‘organic.’ Then Kevin goes into a theory that Google is showing more video carousels because YouTube is important revenue for them. Next, they talk about SERP feature authority how in certain niches it can be nigh impossible to get a SERP feature due to Google’s love of authority websites. Finally, Kevin goes in-depth on his findings on current SERP feature data trends and how Google’s premonitions of what the future will hold came true. Timestamps: The Future of Ranking Signals [00:07:07 - 00:18:46] A Deep Dive Into SERP Features [00:18:46 - 01:04:39] SEO News [01:05:31 - 01:10:39] Resources: Google: That’s No Search Engine… That’s an Authority Engine rankranger.com/blog/google-authority-focus What is the Market Share of Featured Snippet URLs? rankranger.com/blog/featured-snippet-market-share Improving Search for the Next 20 Years www.blog.google/products/search/improving-search-next-20-years/ How Google Knows Good Content From Bad Content rankranger.com/blog/how-google-understands-content Google Figures Out What Users Want & Like Based On Comparing Your Content To Others? seroundtable.com/google-understands-user-experience-intent-27931.html Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Kevin Indig www.g2.com/ twitter.com/Kevin_Indig linkedin.com/in/kevinindig/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Episoder(222)

ChatGTP for SEO- Part 2/3

ChatGTP for SEO- Part 2/3

Hey and welcome to episode two in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at how SEOs should be using Chat GPT in practice. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this post, our panel explains practical tips on how to use Chat GPT for SEO, including 1. Using Chat GPT to create SEO-optimized content 2. When using Chat GPT to generate seed terms, how accurate is the information? 3. How Chat GPT will change how consumers use the web and how it impacts SEO 4. What are the limitations and drawbacks of using Chat GPT? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

23 Mai 202317min

ChatGTP for SEO- Part 1/3

ChatGTP for SEO- Part 1/3

Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT SEO. We're joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel discusses how to use ChatGPT for SEO, including: 1. What SEOs need to know about ChatGPT 2. Using prompts to train AI For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

16 Mai 202315min

6 things that SEOs need to know about growth planning - with Ken Marshall

6 things that SEOs need to know about growth planning - with Ken Marshall

What has growth planning got to do with SEO? And what can SEOs learn from growth planning? In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including: 1. Shareholder's expectations around ROI planning 2. Understand your client's business model and sales process as well as they do 3. Center your keyword focus around the client's right-to-own 4. Plan campaign tactics for short-term, mid-term, and long-term value 5. Monthly and quarterly analytics 6. Stay in close communication with your clients about their ever-changing business priorities For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

9 Mai 202325min

Newsjacking for Link building in 3 Easy Steps - with Jo O'Reilly

Newsjacking for Link building in 3 Easy Steps - with Jo O'Reilly

How do you use newsjacking for link building? That's what we're discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O'Reilly. In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including: 1. Get ahead of the news, no crystal ball required 2. Know your beat, make context, build medial lists, and keep them updated 3. Streamline the process and ensure you can move fast when the news break For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

2 Mai 202320min

E-EA-T and your SEO Strategy with Ed - Ziubrzynski

E-EA-T and your SEO Strategy with Ed - Ziubrzynski

Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T? In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy. 1. How AI is affecting E-E-A-T 2. Why did Google add Experience to E-A-T? 3. Why should you start with Trust? 4. Examples of Expertise and Authoritativeness For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

25 Apr 202318min

3 Ways to Earn Online Reviews from Customers - Garrett - Sussman

3 Ways to Earn Online Reviews from Customers - Garrett - Sussman

They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process? That's what we're covering today with a man who's worked in marketing for over 14 years across a number of disciplines including content marketing, demand generation, affiliate marketing, and SEO. He's currently the demand generation manager at iPullRank. A warm welcome to the In Search SEO podcast, Garrett Sussman. This week, Garrett shares three ways to earn online reviews, including: 1. Training employees to ask for reviews 2. Email and text drip campaigns 3. Deliver great customer support For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

18 Apr 202317min

3 Steps to Promote Your Content More Effectively with Alan Silvestri

3 Steps to Promote Your Content More Effectively with Alan Silvestri

Are you guilty of just publishing and hoping and moving on? In this episode, Alan Silvestri shares 3 steps to promote your content more effectively, including: 1. Figure out which pages to promote 2. Know what promotion channels to choose for each page 3. Implement a content promotion system For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

11 Apr 202316min

5 things you should know about SEO for NFT companies - Brendan Aw

5 things you should know about SEO for NFT companies - Brendan Aw

How different is SEO for NFT companies? In this episode, Brendan Aw shares five SEO tips for NFT companies, including: 1. Optimizing title tags and meta description URLs 2. Have good UI/UX 3. Use searchable platforms for content distribution 4. Keyword research 5. Building E-A-T For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

4 Apr 202318min

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