In Search SEO 30: Building Your E-A-T (Expertise, Authoritativeness, & Trustworthiness) Profile
Alli Berry joins the show to share her expertise on E-A-T: * Defining the difference between expertise, authoritativeness, & trustworthiness * Concrete ways you can build your E-A-T profile * Building author credibility in creative ways Plus, we discuss some initial data coming out of the June 2019 Core Update!
11 Jun 201958min
In Search SEO 29: The Right Language for the Right UX
SEO & UX expert Stoney deGeyter joins The In Search SEO Podcast to share his wisdom on: * Creating language that aligns to Google's intent targeting * How to create language for a UX fit for both traditional & voice searches * Where UX and language fit within Google's algorithm Plus, we look at who wins and who loses with the addition of favicons to the mobile SERP!
4 Jun 201948min
In Search SEO 28: How to Analyze & Approach Google’s Algorithm Updates
SEO experimenter extraordinaire Dan Petrovic joins The In Search SEO Podcast to discuss: · What’s new with Google’s algorithm · Not getting caught up with Google’s confirmed updates · The best way to deal with a Google algorithm update Plus, we take a hard look at Google's (relative) inactivity to see if something big is heading our way!
28 Mai 20191h 4min
In Search SEO 27: The Power of the Full Stack Writer for Your SEO & Marketing
Content and SEO expert Kameron Jenkins joins the In Search SEO Podcast to discuss: · The upside of a full stack content writer over a content specialist · How to find your writing Zen when creating multiple types of content · How content marketers can navigate through their knowledge gaps
21 Mai 201956min
In Search SEO 26: How to Effectively Build Local Links
Local link building expert Garrett French comes on the show to discuss: * How to build local relationships for local link building * How to target local sites for link outreach * How to ensure your local link building campaigns align to the local environment
14 Mai 20191h 12min
In Search SEO 25: Mastering the Consumer's Search Journey with Intent Analysis
Jeannie Hill of Hill Web Creations joins the show to discuss: * Using intent analysis to guide the user's path towards conversion * Seeing the full intent picture by considering brand bias * Why small brands should target "intent gaps"
7 Mai 201949min
In Search SEO 24: Best Practices When Utilizing Google Ads Automation
CallRails’s Zack Bedingfield joins the show to discuss: · What works best when using Google Ads automation · What to consider before utilizing automation within Google Ads · Where the future of ad automation is taking us
30 Apr 201941min
In Search SEO 23: What Local Google Features Are We Too Easily Passing Over?
Niki Mosier of Seer Interactive joins the show to talk about: · The local SERP features we’re all forgetting about (& how to take advantage of them) · How to go about utilizing Google Posts · UTMs for tracking local feature progress
16 Apr 201943min
