Design Your Way to Product/Market Fit | Christina Wodtke
Lean Startup21 Jan 2015

Design Your Way to Product/Market Fit | Christina Wodtke

Finding product/market fit is the key to success for new ventures. But it’s often elusive, and understanding the needs and desires of your potential customers is harder than many of us expect. Christina Wodtke, of Wodtke Consulting, shares design techniques to help you glean meaningful insights about your target market.

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Episoder(212)

Fireside Chat: Startup Innovations In Fintech | Diane Perlman and Anne Boden

Fireside Chat: Startup Innovations In Fintech | Diane Perlman and Anne Boden

Diane Perlman, entrepreneur and former Global CMO of startup accelerator Mass Challenge, interviews Anne Boden, CEO of mobile-only challenger bank Starling Bank. They’ll discuss Starling’s approach to...

1 Sep 201721min

Keeping The Disrupter DNA Alive In Corporate Fintech | Janne Zengerink, Bob Jansen, & Georgia Hanais

Keeping The Disrupter DNA Alive In Corporate Fintech | Janne Zengerink, Bob Jansen, & Georgia Hanais

Firmhouse has been one of the active founders of the Dutch Lean Startup movement. They’ve helped the majority of Dutch startup accelerators with education, mostly focused on experimentation. After sta...

1 Sep 201721min

Fireside Chat: Pernod Ricards "Project Ingenuity" Transformation | Bridget Gardner & Elvin Turner

Fireside Chat: Pernod Ricards "Project Ingenuity" Transformation | Bridget Gardner & Elvin Turner

In 2013, the UK arm of global drinks business Pernod Ricard embarked on a 1,000 day business transformation journey called “Project Ingenuity.” Driven by Lean Startup approaches, the strategy resulted...

1 Sep 201719min

A Practical Guide To Innovation Accounting | Tendayi Viki

A Practical Guide To Innovation Accounting | Tendayi Viki

This talk will cover how innovators can track and measure success using the right tools and metrics. It will explore how teams in the trenches can track the success of their business models via the ex...

1 Sep 201715min

From Small Experiments To Big Cultural Changes Lessons | Francine Stevens

From Small Experiments To Big Cultural Changes Lessons | Francine Stevens

Organizations don’t innovate, people do. Modern leaders make the necessary business changes to remain competitive by using small, constant cycles of experimentation and iteration as opposed to moving ...

1 Sep 20176min

The Innovations That Impact Lives At DFID And Cancer Research UK | Nick Noreña

The Innovations That Impact Lives At DFID And Cancer Research UK | Nick Noreña

Despite the stereotype of the not-for-profit and government sectors being slow moving and mired in bureaucracy, innovation leaders at top UK research and aid agencies are taking pages from the private...

1 Sep 201720min

Leading The Lean Charge: POD Points Approach To Accelerated Innovation | Erik Fairbairn

Leading The Lean Charge: POD Points Approach To Accelerated Innovation | Erik Fairbairn

Cleantech startup POD Point has become one of Europe’s leading providers of electric vehicle supply equipment, offering a range of intelligent charging points. The firm has shipped over 30,000 points ...

1 Sep 201711min

Adopting Lean Startup Within A Larger Telecom Enterprise | Veli-Matti Mattila

Adopting Lean Startup Within A Larger Telecom Enterprise | Veli-Matti Mattila

Finnish telecommunications company Elisa has been on a transformational journey—particularly since 2006, and in regards to its digital business transformation, where the focus has been driven by custo...

1 Sep 201714min

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