Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

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Episoder(2246)

Julia Bowes, "Every Man's Home a Castle: Parental Rights and the Makings of Modern Conservatism" (Princeton UP, 2026)

Julia Bowes, "Every Man's Home a Castle: Parental Rights and the Makings of Modern Conservatism" (Princeton UP, 2026)

“Parental rights” is a rallying cry for today’s American conservatives, signaling opposition to mandatory vaccination and “woke” public school curricula. In Every Man's Home a Castle: Parental Rights ...

8 Mai 38min

Angela Dimitrakaki, "Feminism. Art. Capitalism" (Pluto Press, 2026)

Angela Dimitrakaki, "Feminism. Art. Capitalism" (Pluto Press, 2026)

Can art change the contemporary world? In Feminism, Art, Capitalism Angela Dimitrakaki, a Professor of Contemporary Art History and Theory at the university of Edinburgh, offers a Marxist Feminist pe...

6 Mai 41min

James Q. Whitman, "Masters of Slaves to Lords of Lands: The Transformation of Ownership in the Western World" (Cambridge UP, 2025)

James Q. Whitman, "Masters of Slaves to Lords of Lands: The Transformation of Ownership in the Western World" (Cambridge UP, 2025)

Today we think of land as the paradigmatic example of property, while in the past, the paradigmatic example was often a slave. In this seminal work, James Q. Whitman asserts that there is no natural ...

4 Mai 54min

Alana Lentin, "The New Racial Regime: Recalibrations of White Supremacy" (Pluto Books, 2025)

Alana Lentin, "The New Racial Regime: Recalibrations of White Supremacy" (Pluto Books, 2025)

The New Racial Regime begins by interrogating the backlash against critical race theory and explains how the so-called war on woke can be used against educators or to curtail struggles challenging set...

4 Mai 1h 21min

Patrick Brodie and Darin Barney eds., "Media Rurality" (Duke UP, 2026)

Patrick Brodie and Darin Barney eds., "Media Rurality" (Duke UP, 2026)

Media Rurality (Duke UP, 2026), edited by Darin Barney and Patrick Brodie, investigates the centrality of rural places and people within the media systems and technologies that shape daily life in and...

3 Mai 1h 17min

D. Vance Smith, "Atlas’s Bones: The African Foundations of Europe" (U Chicago Press, 2025)

D. Vance Smith, "Atlas’s Bones: The African Foundations of Europe" (U Chicago Press, 2025)

A major new look at Africa’s influence on European culture and how colonization remade Africa in the image of a medieval Europe.Virgil. Chaucer. Petrarch. These names resonate with many as cornerston...

2 Mai 1h 10min

Jason R. Young, "The Mask of Memory: White Racial Fantasy After the Civil War" (UNC Press, 2026)

Jason R. Young, "The Mask of Memory: White Racial Fantasy After the Civil War" (UNC Press, 2026)

In the early twentieth century, a group of white writers, artists, and performers from the cultural hub of Charleston, South Carolina, created and curated a highly sanitized view of slavery. They imag...

2 Mai 0s

Mostafa Hussein, "Hebrew Orientalism: Jewish Engagement with Arabo-Islamic Culture in Late Ottoman and British Palestine" (Princeton UP, 2025)

Mostafa Hussein, "Hebrew Orientalism: Jewish Engagement with Arabo-Islamic Culture in Late Ottoman and British Palestine" (Princeton UP, 2025)

In the decades before the establishment of a Jewish state in 1948, native and immigrant Jews in Palestine mediated between Jewish and Arab cultures while navigating their evolving identities as settle...

1 Mai 1h 32min

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