Musa al-Gharbi, "We Have Never Been Woke: The Cultural Contradictions of a New Elite" (Princeton UP, 2024)

Musa al-Gharbi, "We Have Never Been Woke: The Cultural Contradictions of a New Elite" (Princeton UP, 2024)

How a new "woke" elite uses the language of social justice to gain more power and status--without helping the marginalized and disadvantaged. Society has never been more egalitarian—in theory. Prejudice is taboo, and diversity is strongly valued. At the same time, social and economic inequality have exploded. In We Have Never Been Woke: The Cultural Contradictions of a New Elite (Princeton UP, 2024), Musa al-Gharbi argues that these trends are closely related, each tied to the rise of a new elite—the symbolic capitalists. In education, media, nonprofits, and beyond, members of this elite work primarily with words, ideas, images, and data, and are very likely to identify as allies of antiracist, feminist, LGBTQ, and other progressive causes. Their dominant ideology is “wokeness” and, while their commitment to equality is sincere, they actively benefit from and perpetuate the inequalities they decry. Indeed, their egalitarian credentials help them gain more power and status, often at the expense of the marginalized and disadvantaged. We Have Never Been Woke details how the language of social justice is increasingly used to justify this elite—and to portray the losers in the knowledge economy as deserving their lot because they think or say the “wrong” things about race, gender, and sexuality. Al-Gharbi’s point is not to accuse symbolic capitalists of hypocrisy or cynicism. Rather, he examines how their genuine beliefs prevent them from recognizing how they contribute to social problems—or how their actions regularly provoke backlash against the social justice causes they champion. A powerful critique, We Have Never Been Woke reveals that only by challenging this elite’s self-serving narratives can we hope to address social and economic inequality effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

Episoder(2099)

Greg Hainge, “Noise Matters: Towards an Ontology of Noise” (Bloomsbury Academic, 2013)

Greg Hainge, “Noise Matters: Towards an Ontology of Noise” (Bloomsbury Academic, 2013)

What is noise? In his new book Noise Matters: Towards an Ontology of Noise (Bloomsbury Academic, 2013), Greg Hainge, Reader in French at University of Queensland, Australia, explores this question. The book is written within the tradition of critical theory and is at once playful and punning, as well as suffused with challenging and perceptive analysis. The core position of the book is that we need to move beyond the dichotomous understanding of noise that sees it as either something to be removed or rejected, an unnecessary distraction from a core signal, or something that should be celebrated, but in celebration co-opted into being something that isn’t noise. For Hainge we need a new understanding of noise, an understanding that seeks to celebrate noise through a range of engagements with cultural and theoretical phenomena. Noise is not just about sound, but figures in all forms of communication. The book takes on the accepted readings of work in music, such as John Cage’s 4’33”, literature, such as Sartre’s Nausea, as well as photography and film. These new approaches, mediated by the concern with noise, will be of interest to a range of readers from across the humanities, as well as for specialists in film and music theory and aesthetics. The project of founding on ontology of noise is also a contribution to the growing field of noise studies, which is the kind of interdisciplinary academic area that is emerging within the noisy world of the contemporary academy.   Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

19 Okt 201341min

David Beer, “Popular Culture and New Media: The Politics of Circulation” (Palgrave, 2013)

David Beer, “Popular Culture and New Media: The Politics of Circulation” (Palgrave, 2013)

Popular Culture and New Media: The Politics of Circulation (Palgrave, 2013) is written by David Beer, a Senior Lecturer in Sociology at York University in the UK. He blogs here and tweets here. The book attempts to describe and analyse the impact of new media on culture and society, using a range of critical theoretical starting points. Its use of theory is especially important to such a fast moving topic. The book aims to have continued and longer term relevance to debates about culture, even as specific technologies come and go, as a result of its theoretical basis David’s book raises a series of challenges for a range of academic areas. Perhaps the most important is the impact of media communications on the sociology of culture. Sociological studies of culture have been slow to consider the impact of new media, as they have tended to focus on debates about the relationship between tastes and class or social status. Popular Culture and New Media argues that the architecture underlying the way many people access culture, from Amazon.com recommendations, through to the metadata tag associated with archiving new media users activity, profoundly shapes peoples relationship to culture. In order to critically engage with modern culture we must understand how cultural objects and artifacts circulate and the modes of that circulation. In addition, David’s book draws our attention to how culture is increasingly becoming a form of data whilst, at the same time, data is becoming culture. Attempts to track what is trending online, what people are interested in, is itself a cultural practice. The emergence of large scale data sources have provided new ways to produce cultural artifacts. Culture is data and data is culture. The book will be of interest to readers from across the social sciences, in particular communications studies, sociology and social theory. However it also speaks directly to what it is like to live and participate in modern culture. It will, therefore, be a good read for anyone interested in the mechanisms that allow contemporary cultural life to function. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

21 Sep 201338min

Sarah Banet-Weiser, “Authentic: The Politics of Ambivalence in a Brand Culture” (NYU Press, 2013)

Sarah Banet-Weiser, “Authentic: The Politics of Ambivalence in a Brand Culture” (NYU Press, 2013)

In Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics, religion, creativity, and the self. Banet-Weiser observes that the authenticity concept seems to carry more weight in a culture of selling: We have come to expect, and to some extent accept, that authenticity, like everything else, can be trademarked. Through rich case studies–Dove ad campaigns, Facebook self-performance, street art, green activism, and New Age spirituality among them–Authentic identifies the pervasive (and often troubling) ambivalence of branded living. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

27 Aug 201357min

Brian Michael Goss, “Rebooting the Herman and Chomsky Propaganda Model in the Twenty-First Century” (Peter Lang, 2013)

Brian Michael Goss, “Rebooting the Herman and Chomsky Propaganda Model in the Twenty-First Century” (Peter Lang, 2013)

Brian Michael Goss, professor of communication at St. Louis University in Madrid, has taken one of media’s most studied theories and given it a facelift. In Rebooting the Herman and Chomsky Propaganda Model in the Twenty-First Century (Peter Lang, 2013), Goss revisits the model created by Edward Herman and Noam Chomsky in their 1988 book, Manufacturing Consent. The filters remain, but Goss pushes the model into the modern context of new media models and expanded global exportation. “Far from condemning journalism,” Goss writes, “I hope to see it more closely approximate its mythologies about itself.” “Rebooting” is an important work, relevant not just to scholars, but all consumers of media. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

22 Jul 201344min

Stacy Alaimo, “Bodily Natures: Science, Environment, and the Material Self” (Indiana UP, 2010)

Stacy Alaimo, “Bodily Natures: Science, Environment, and the Material Self” (Indiana UP, 2010)

In her book, Bodily Natures: Science, Environment, and the Material Self (Indiana University Press, 2010), Stacy Alaimo approaches the concepts of “science, environment, and self” in an extremely novel and inventive way. The central concept in Alaimo’s work is that of “trans-corporeality” which she describes as a way of theorizing the relationship between humanity and the world at large as not being clearly delineated and separate, but as fluid. As this relates specifically to nature and the environment, Alaimo’s intention is for the reader to reimagine questions of environmental ethics and environmental practices as not isolated issues but rather deeply personal as the environment and our material selves are bound up with one another in a deeply intimate manner. I found Alaimo’s central approach with “trans-corporeality,” theorizing the human as being “already in the world,” extremely refreshing when compared to the idea of human agency in postmodern studies. In this way, Alaimo provides an alternate framework for conceiving of human agency, and thus an “out” of sorts, a release, from the bounds of postmodernism’s isolated and castrated human agent. Alaimo calls this novel direction, “New Materialisms.” With this concept, Alaimo offers new insights into feminist thought and theory. Bodily Natures: Science, Environment, and the Material Self is sure to appeal to many students and scholars of literary studies and critical theory. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

8 Jul 201351min

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

3 Jul 201358min

Dominic Pettman, “Human Error” (UMinnesota, 2011)/”Look at the Bunny” (Zero Books, 2013)

Dominic Pettman, “Human Error” (UMinnesota, 2011)/”Look at the Bunny” (Zero Books, 2013)

“The humans are dead.” Whether or not you recognize the epigram from Flight of the Conchords (and if not, there are worse ways to spend a few minutes than by looking here, and I recommend sticking around for the “binary solo”), Dominic Pettman‘s Human Error: Species-Being and Media Machines (University of Minnesota Press, 2011) will likely change the way you think about humanity, animals, machines, and the relationships among them. Pettman uses a series of fascinating case studies, from television programs to films to Sufi fables to pop songs, to explore the notion of Agamben’s “anthropological machines” and the human being as a “technospecies without qualities” in a modern mediascape that includes Thomas Edison’s film Electrocuting an Elephant, Werner Herzog’s Grizzly Man, and the interplanetary soundscape created by NASA (among many, many others). We recently gathered over Skype to talk about some of the major thematic and argumentative threads snaking through this book and Pettman’s recent exploration of totems in Look at the Bunny: Totem, Taboo, Technology (Zero Books, 2013). Both books take on the varied ways that love, technology, identity (both human and not), and economies have been transformed in a world that includes pacifist Orcs, voices without bodies, ecologies without nature, reptile-doctors, and pixelated lovers. Enjoy! During our conversation, Pettman mentions a film about the zigzag totem that can be found here. Cabinet Magazine, which also comes up in the course of our conversation, can be found here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

31 Mai 20131h 15min

Amir Eshel, “Futurity: Contemporary Literature and the Quest for the Past” (University of Chicago Press, 2013)

Amir Eshel, “Futurity: Contemporary Literature and the Quest for the Past” (University of Chicago Press, 2013)

In his very recent work, Futurity: Contemporary Literature and the Quest for the Past(University of Chicago Press, 2013), Amir Eshel presents us with a very interesting examination of what he refers to as “futurity” or literature’s ability to provide us with a way to access the past, rethink it, and move forward. Eshel’s work here can best be understood as part of the larger effort in literary studies to move beyond the tired and exceedingly fruitless lens of the hermeneutics of suspicion and the despairing chasm of postmodernity. As foci, Eshel examines postwar German literature and Hebrew literature particularly focused on the Israeli-Palestinian conflict. Overall, the portion of Futurity that continues to linger with me is Eshel’s beautiful ruminations on W.G. Sebald’s masterpiece, Austerlitz. Eshel’s reflections on Austerlitz encouraged me to pick up that novel once more and for this alone I highly encourage anyone interested in postwar German literature, Hebrew literature, and or the future and meaning of literary studies to give Eshel’s work a read. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

22 Jan 201356min

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