Our Brands, Our Selves
Hidden Brain18 Jan 2021

Our Brands, Our Selves

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.


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Episoder(604)

The Halo Effect

The Halo Effect

In 1978, Judy, Lyn and Donna Ulrich were driving to a volleyball game when their Ford Pinto was hit from behind by a van. The Pinto caught fire, and the three teenagers died. This week, we revisit a 2...

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Being Kind to Yourself

Being Kind to Yourself

Self-criticism is often seen as a virtue. But psychologist Kristin Neff says there’s a better path to self-improvement — self-compassion. She says people who practice self-compassion are more conscien...

11 Okt 202151min

My Unsung Hero: Jackie Briggs' Story

My Unsung Hero: Jackie Briggs' Story

My Unsung Hero is here! We're excited to share one of the first episodes of our new podcast. Episode one features listener Jackie Briggs from Portland, Oregon. In 2006, a stranger noticed an unusual m...

8 Okt 20215min

When You Need It To Be True

When You Need It To Be True

When we want something very badly, it can be hard to see warning signs that might be obvious to other people. This week, we bring you two stories about how easy it can be to believe in a false reality...

4 Okt 202154min

Passion Isn't Enough

Passion Isn't Enough

Many Americans feel an obligation to keep up with political news. But maybe we should be focusing our energies elsewhere. In this episode from 2020, political scientist Eitan Hersh says there's been a...

27 Sep 202147min

Introducing My Unsung Hero

Introducing My Unsung Hero

Longtime Hidden Brain listeners know that for years, we've thanked an unsung hero at the end of every episode. Now, we're launching a new show inspired by that tradition. Each week, we'll share a shor...

24 Sep 20212min

Group Think

Group Think

How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? Psychologist Jay Van Bavel says our group loyalties affect us more than we realize, ...

20 Sep 202150min

Just Sex

Just Sex

Casual sex typically isn't about love. But what if it's not even about lust? Sociologist Lisa Wade studies "hookup culture," and believes the rules and expectations around sex and relationships are di...

13 Sep 202123min

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