SPI 506: Generating Leads for the Rest of Us (The #1 Thing You Should Do)

SPI 506: Generating Leads for the Rest of Us (The #1 Thing You Should Do)

#506 This week we spoke with Anthony Sarandrea, who gave us a lot of gold nuggets about generating leads online. But I know what some of you may be thinking: “I'm not even close to being able to do some of the things you talk about in that episode.” I still recommend listening to it, because we discuss an amazing approach to generating leads for your business. However, if you're just starting out, I want to point out one thing Anthony mentioned that's so important when you're starting to build your business because it makes everything else so much easier: before you start trying to generate leads, you need to know exactly what your target audience is going through. Hopefully, this won't be a foreign concept. But it bears repeating: everything else comes more easily when you know who your audience is. so how do you learn about them? Well, it's one thing to say, “I'm going to do some research, have conversations with people. I'll see what the forums are saying, put myself in people's shoes, and try to figure out what I can do to best serve them." That's a great start, and it'll definitely help. But it's just the first step. The next step is what I want to talk about today: becoming your target audience. Stick around and let's talk about what that looks like. Show notes and more at SmartPassiveIncome.com/session506.

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Episoder(933)

SPI 896: If I Had to Start Over Again

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SPI 895: What's Working in Publishing Books Right Now

SPI 895: What's Working in Publishing Books Right Now

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious ba...

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SPI 894: Becoming a Lifestyle Investor with Justin Donald

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#893 I used to doubt the value of short-form content for serious brand building, but I was way off. Diving in and giving it a real chance has completely changed my mind! In this episode, I'll share an...

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SPI 892: What's Working in Hosting Live Events Right Now

SPI 892: What's Working in Hosting Live Events Right Now

#892 Our virtual fatigue has brought live events back in a big way. Whether it's a dozen people in a coffee shop or thousands in a convention center, you too can bring your followers together and fost...

24 Sep 202538min

SPI 891: What's Working as a Paid Speaker Right Now

SPI 891: What's Working as a Paid Speaker Right Now

#891 I went from a terrified first-time speaker in 2011 to standing on over 350 stages. I've also earned more than half a million dollars in speaking fees and had priceless networking opportunities at...

17 Sep 202539min

SPI 890: What's Working in Sponsorships and Brand Deals Right Now

SPI 890: What's Working in Sponsorships and Brand Deals Right Now

#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In ...

10 Sep 202525min

SPI 889: Ultraspeaking with Tristan de Montebello

SPI 889: Ultraspeaking with Tristan de Montebello

#889 In business and in life, we need connection to thrive. So what is the number one superpower for building deep relationships? The answer is communication! That said, it's not enough to become a gr...

5 Sep 202541min

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