SPI 506: Generating Leads for the Rest of Us (The #1 Thing You Should Do)

SPI 506: Generating Leads for the Rest of Us (The #1 Thing You Should Do)

#506 This week we spoke with Anthony Sarandrea, who gave us a lot of gold nuggets about generating leads online. But I know what some of you may be thinking: “I'm not even close to being able to do some of the things you talk about in that episode.” I still recommend listening to it, because we discuss an amazing approach to generating leads for your business. However, if you're just starting out, I want to point out one thing Anthony mentioned that's so important when you're starting to build your business because it makes everything else so much easier: before you start trying to generate leads, you need to know exactly what your target audience is going through. Hopefully, this won't be a foreign concept. But it bears repeating: everything else comes more easily when you know who your audience is. so how do you learn about them? Well, it's one thing to say, “I'm going to do some research, have conversations with people. I'll see what the forums are saying, put myself in people's shoes, and try to figure out what I can do to best serve them." That's a great start, and it'll definitely help. But it's just the first step. The next step is what I want to talk about today: becoming your target audience. Stick around and let's talk about what that looks like. Show notes and more at SmartPassiveIncome.com/session506.

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Episoder(929)

SPI 892: What's Working in Hosting Live Events Right Now

SPI 892: What's Working in Hosting Live Events Right Now

#892 Our virtual fatigue has brought live events back in a big way. Whether it's a dozen people in a coffee shop or thousands in a convention center, you too can bring your followers together and fost...

24 Sep 202538min

SPI 891: What's Working as a Paid Speaker Right Now

SPI 891: What's Working as a Paid Speaker Right Now

#891 I went from a terrified first-time speaker in 2011 to standing on over 350 stages. I've also earned more than half a million dollars in speaking fees and had priceless networking opportunities at...

17 Sep 202539min

SPI 890: What's Working in Sponsorships and Brand Deals Right Now

SPI 890: What's Working in Sponsorships and Brand Deals Right Now

#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In ...

10 Sep 202525min

SPI 889: Ultraspeaking with Tristan de Montebello

SPI 889: Ultraspeaking with Tristan de Montebello

#889 In business and in life, we need connection to thrive. So what is the number one superpower for building deep relationships? The answer is communication! That said, it's not enough to become a gr...

5 Sep 202541min

SPI 888: What's Working in Affiliate Marketing Right Now

SPI 888: What's Working in Affiliate Marketing Right Now

#888 You don't need a following to win big online. With algorithms pushing content to targeted audiences, you can serve and earn right away. All it takes is connecting people in search of solutions wi...

3 Sep 202546min

SPI 887: The Long-Haul Leader with Chris Ducker

SPI 887: The Long-Haul Leader with Chris Ducker

#887 Hustle culture was wrong. Entrepreneurship is not about growth at all costs, and it's not about sacrificing your health for the sake of success. In fact, you'll never build a sustainable business...

29 Aug 202545min

SPI 886: What's Working on Email Newsletters Right Now

SPI 886: What's Working on Email Newsletters Right Now

#886 What if I told you that someone sharing vocabulary tips gets millions of email opens per month and makes seven figures? How about if I said someone's keto recipes for bodybuilders newsletter just...

27 Aug 202534min

SPI 885: What's Working on Social Media Right Now

SPI 885: What's Working on Social Media Right Now

#885 Social media isn't social anymore, it's just media. This fundamental shift is already having a massive impact on our results as creators and entrepreneurs. So what are the strategies that can hel...

20 Aug 202529min

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