SPI 506: Generating Leads for the Rest of Us (The #1 Thing You Should Do)

SPI 506: Generating Leads for the Rest of Us (The #1 Thing You Should Do)

#506 This week we spoke with Anthony Sarandrea, who gave us a lot of gold nuggets about generating leads online. But I know what some of you may be thinking: “I'm not even close to being able to do some of the things you talk about in that episode.” I still recommend listening to it, because we discuss an amazing approach to generating leads for your business. However, if you're just starting out, I want to point out one thing Anthony mentioned that's so important when you're starting to build your business because it makes everything else so much easier: before you start trying to generate leads, you need to know exactly what your target audience is going through. Hopefully, this won't be a foreign concept. But it bears repeating: everything else comes more easily when you know who your audience is. so how do you learn about them? Well, it's one thing to say, “I'm going to do some research, have conversations with people. I'll see what the forums are saying, put myself in people's shoes, and try to figure out what I can do to best serve them." That's a great start, and it'll definitely help. But it's just the first step. The next step is what I want to talk about today: becoming your target audience. Stick around and let's talk about what that looks like. Show notes and more at SmartPassiveIncome.com/session506.

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Episoder(929)

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SPI 883: What's Working as a Podcaster Right Now

SPI 883: What's Working as a Podcaster Right Now

#883 Podcasting is changing fast. From video to new discovery tools, finding and growing an audience can happen quicker than ever. But how do you take advantage of this opportunity and stand out among...

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SPI 882: What's Working on YouTube Right Now

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#882 If you're not paying attention to how YouTube is changing, you should be! Today, I'll share the three algorithm triggers that can make all the difference for your brand in 2025. Many creators are...

6 Aug 202529min

SPI 881: The Science of Scaling with Dr. Benjamin Hardy

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#881 What's stopping you from building your dream life? Often, it's something more subtle than obstacles you can't overcome. The thing that's holding you back is likely a clear path to a lesser goal! ...

30 Jul 202541min

SPI 880: The ONE & ONLY Marketing Strategy that Matters

SPI 880: The ONE & ONLY Marketing Strategy that Matters

#880 In a world of infinite choice, standing out from the crowd is key. While others are chasing algorithms, you can and should build something worth talking about. So, forget the marketing hacks and ...

23 Jul 202533min

SPI 879: Are Online Courses Dead? with Matt Gartland

SPI 879: Are Online Courses Dead? with Matt Gartland

#879 It's over. In 2025, courses aren't selling like they used to. So what’s next for online educators? Are we better off giving our knowledge away for free? I’m joined by my friend and business partn...

16 Jul 202521min

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to mo...

9 Jul 202519min

SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy

SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy

#877 This AI tool is bananas! Whenever people ask me what I use to supercharge my content creation, this is my top recommendation. It all started with two founders following their curiosity and refusi...

2 Jul 202541min

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