ROAS Is a Trap: How Smart Marketers Really Drive Growth
Ep. 249 "Is putting all your eggs in the ROAS basket stunting your growth?" Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for ...
6 Aug 202430min
From $0 to $150M: 3 Key Marketing Moves That Built Chess.com
Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thri...
1 Aug 202440min
Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee
Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder ma...
30 Jul 202413min
Top 5 Marketing Tactics To 10X Startup Growth In 2024
Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo? Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be...
25 Jul 202440min
I Built An App With Claude 3.5 In Less Than 10 Hours
Ep. 245 Why should you be a Claude super fan? Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features em...
23 Jul 202424min
A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More
Ep. 244 "Is AI really the future of marketing?" Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and st...
18 Jul 202446min
Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)
Ep. 243 Ever wondered how AI can amplify your creativity? Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn mor...
16 Jul 202430min
Mastering AI with Claude: From Dashboards to Apps
Ep. 242 Can AI assistants really turn raw data into insightful dashboards in under a minute? Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in bus...
11 Jul 202430min
