#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send a text When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple awards at ...

Episoder(513)

#379: Author Gary Hawkins Discusses His New Book and How an Evolving Society Impacts Retail Technology

#379: Author Gary Hawkins Discusses His New Book and How an Evolving Society Impacts Retail Technology

Send a text In his new book, BIONIC RETAIL: HOW TO THRIVE IN AN EXPONENTIAL WORLD, author Gary Hawkins discusses how the pace of change outside organizations is accelerating faster than within, creati...

1 Jul 202417min

Ally Financial: Uniting Communities with Sports Partnerships and Elevating the Customer Experience

Ally Financial: Uniting Communities with Sports Partnerships and Elevating the Customer Experience

Send a text As a leading digital financial services company, Ally Financial focuses on serving communities and helping customers navigate life milestones and achieve financial goals. From helping cust...

26 Jun 202424min

Loyalty360 Loyalty Live | Peter Vogel, vPromos

Loyalty360 Loyalty Live | Peter Vogel, vPromos

Send a text Founded in 2009, vLoyalty is a privately held company headquartered in Dallas, Texas. The company combines the power of payments, card-linking loyalty and promotions, and text messaging to...

25 Jun 202415min

Loyalty360 Loyalty Live | Kelsey Crookes, Baesman

Loyalty360 Loyalty Live | Kelsey Crookes, Baesman

Send a text Baesman Group helps brands solve personalized marketing challenges with a strategic focus on loyalty programs. Their team of customer engagement strategists, made up of former brand-side m...

18 Jun 202418min

A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization

A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization

Send a text A&W Restaurants was founded in 1919 as a root beer stand in Lodi, California, to welcome the troops home after World War I. As America’s oldest franchise restaurant chain, today, there are...

12 Jun 202418min

Loyalty360 Loyalty Live | Steven Douglas, Addtowallet

Loyalty360 Loyalty Live | Steven Douglas, Addtowallet

Send a text Addtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons...

11 Jun 202415min

Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty

Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty

Send a text Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, ...

3 Jun 202419min

Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness

Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness

Send a text A part of Xponential Fitness, a large global franchise group of boutique fitness brands across verticals including pilates, barre, cycling, rowing, dance, yoga, and more, Pure Barre is a b...

29 Mai 202431min

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