#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send us Fan Mail When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple award...

Episoder(515)

Painting With a Twist Builds Emotional Connections Through Shared Experiences

Painting With a Twist Builds Emotional Connections Through Shared Experiences

Send us Fan Mail Mark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise wi...

11 Des 202029min

GPM Grows Convenience Stores Loyalty Through M&A

GPM Grows Convenience Stores Loyalty Through M&A

Send us Fan Mail Loyalty360 spoke with Arie Kotler, Chief Executive Officer of GPM Investments, and Michael Bloom, Executive Vice President and Chief Merchandising and Marketing Officer of GPM, about ...

8 Des 202036min

Dave Etling of InComm InCentives on the Importance of Customer Loyalty

Dave Etling of InComm InCentives on the Importance of Customer Loyalty

Send us Fan Mail InComm InCentives is an online ordering platform that makes it easy to buy gift cards in bulk. Their customers buy bulk gift cards for numerous reasons, including corporate rewards, s...

7 Des 202017min

Nir Patel, President, Belk

Nir Patel, President, Belk

Send us Fan Mail Loyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States. ...

18 Nov 202022min

Loyalty360 Loyalty Live Session | Carlos Dunlap, Clarus Commerce

Loyalty360 Loyalty Live Session | Carlos Dunlap, Clarus Commerce

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16 Nov 202027min

Loyalty Live Session | Challenges in Tier Management with David VanWiggeren from Drop Tank

Loyalty Live Session | Challenges in Tier Management with David VanWiggeren from Drop Tank

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16 Nov 202027min

Andy Rebhun, Vice President of Digital, El Pollo Loco

Andy Rebhun, Vice President of Digital, El Pollo Loco

Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Andy Rebhun, Vice President of Digital for El Pollo Loco, about the restaurant's updated rewards program and improvements they have made to...

9 Nov 202025min

Ben Cooke, VP of Business Development & Ellen Donahue, VP of Marketing, Fleet Feet

Ben Cooke, VP of Business Development & Ellen Donahue, VP of Marketing, Fleet Feet

Send us Fan Mail Fleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader. Mark J...

6 Nov 202032min

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