#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send a text When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple awards at ...

Episoder(513)

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Send a text Loyalty360 CEO Mark Johnson recently had a chance to speak with the top marketers from both brands: Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks and BIBIBOP; Jason Whi...

28 Okt 202016min

Krystal Zell, VP Customer Marketing and Operations, The Home Depot

Krystal Zell, VP Customer Marketing and Operations, The Home Depot

Send a text Mark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s ex...

22 Okt 202023min

Kim Klenk, Growth Marketing Director for Branch Insurance

Kim Klenk, Growth Marketing Director for Branch Insurance

Send a text Mark Johnson from Loyalty 360 recently spoke with Kim Klenk, the growth marketing director for Branch Insurance, about the startup company that is doing some very unique things in the insu...

22 Okt 202022min

Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays

Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays

Send a text As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and cu...

9 Okt 202029min

Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty

Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty

Send a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews cxLoyalty360's Chuck Christianson to discuss the current state of customer loyalty and customer experience. Loyalt...

8 Okt 202031min

Donna Josephson, SVP & CMO, Corner Bakery

Donna Josephson, SVP & CMO, Corner Bakery

Send a text Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering ...

8 Okt 202022min

Loyalty Live Session | Daniel Shkedi, Sr. Product Marketing Manager, Forter

Loyalty Live Session | Daniel Shkedi, Sr. Product Marketing Manager, Forter

Send a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Forter's Daniel Shkedito to discuss the current state of loyalty fraud/gaming and its impacts on loyalty programs to...

1 Okt 202028min

Todd Miller, Sr. Director of Brand Strategy and Experience, Wawa

Todd Miller, Sr. Director of Brand Strategy and Experience, Wawa

Send a text Loyalty360 recently had the chance to speak with Todd Miller, Senior Director of Brand Strategy and Experience at Wawa, to learn more about the brand, its unique customer engagement strate...

1 Okt 202024min

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