#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send a text When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple awards at ...

Episoder(514)

Todd Miller, Sr. Director of Brand Strategy and Experience, Wawa

Todd Miller, Sr. Director of Brand Strategy and Experience, Wawa

Send a text Loyalty360 recently had the chance to speak with Todd Miller, Senior Director of Brand Strategy and Experience at Wawa, to learn more about the brand, its unique customer engagement strate...

1 Okt 202024min

Malachi Bennett, Loyalty Manager & Fergie Theriault, General Manager Marketing, Shell Retail North America

Malachi Bennett, Loyalty Manager & Fergie Theriault, General Manager Marketing, Shell Retail North America

Send a text Malachi Bennett, loyalty manager for Shell Retail North America, and Fergie Theriault, general manager marketing for Shell Retail North America, spoke with Loyalty360’s Mark Johnson on how...

30 Sep 202027min

Thought Leadership Focus: Marketing Through COVID

Thought Leadership Focus: Marketing Through COVID

Send a text Mark Johnson, CEO of Loyalty360, had the chance to ask various major brands how the have dealt with the Covid-19 pandemic. In this podcast, we bring you responses from the following indust...

25 Sep 202020min

Brandon Delgrosso, General Manager, Kong Box

Brandon Delgrosso, General Manager, Kong Box

Send a text For decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. In this interview with Loyalty360 CEO Mark Johnson and Brandon D...

24 Sep 202023min

Loyalty Live Session | Marlon Bowser, Founder and CEO, HTK

Loyalty Live Session | Marlon Bowser, Founder and CEO, HTK

Send a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews HTK’s Marlon Bowser to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hostin...

23 Sep 202030min

Marina MacDonald, CMO, Red Roof

Marina MacDonald, CMO, Red Roof

Send a text Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chance t...

22 Sep 202024min

Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Send a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with The Vitamin Shoppe's Karen Szarvas to discuss customer loyalty/CX trends and the changing industry landscape. ...

21 Sep 202021min

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Send a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is...

17 Sep 202015min

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