CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture
Grit29 Jun 2020

CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture

In this episode of Go to Market Grit, Obsidian Security CRO and sales veteran Bob Kruse shares his thoughts on culture, and how it impacts sales teams. Bob and Joubin discuss why having a strong culture is critical in sales, as well as the benefits of deploying a multifaceted channel program.


In this episode of Go to Market Grit, we cover:

  • Why having a strong culture on your sales team can serve as a competitive advantage — and why it needs to be treated as a top-down initiative.
  • Why it’s important to prioritize transparency, integrity, trust, and authenticity in sales.
  • Viewing sales as a team sport — and why reps need to work together as a single unit.
  • How inclusivity, and bringing different types of employees into the sales process like engineers can be beneficial to the company and help to achieve common goals.
  • Tips for improving your odds of success when hiring, such as being completely comfortable with prospects and prioritizing referrals and recommendations.
  • Tips for keeping sales teams motivated, yet working hard and in touch with reality — and why complacency is death.
  • Bob’s thoughts on the channel — including how it’s changed due to SaaS, and how a multi-faceted channel program can help sales teams expand and grow, and open new doors.



Links

Episoder(284)

B2B General Manager of Calm, Jim Herbold: Describing ‘Unicorn Meat’

B2B General Manager of Calm, Jim Herbold: Describing ‘Unicorn Meat’

Jim Herbold played an instrumental role in scaling Box, growing the company from $600k to $200m over the course of seven years — only to pivot and leave the company a year before their IPO.In this epi...

19 Okt 20201h 9min

VP and GM at Shopify, Loren Padelford: Breaking the Rules in Sales

VP and GM at Shopify, Loren Padelford: Breaking the Rules in Sales

Sales is full of doctrines, or commonly shared beliefs, that are repeated over and over again, often without question — from hiring to business development. And blindly following can inhibit growth an...

5 Okt 202052min

SVP Sales Modern Health, Hannah Willson: Overcoming the Stigma of Mental Health in Sales

SVP Sales Modern Health, Hannah Willson: Overcoming the Stigma of Mental Health in Sales

In this episode of Go to Market Grit, Modern Health VP of Sales Hannah Willson explains how Modern Health is working to normalize and de-stigmatize cognitive wellbeing health in the workplace.  Accord...

21 Sep 202039min

Chief Sales Officer at Brex, Sam Blond: Recruiting Talent

Chief Sales Officer at Brex, Sam Blond: Recruiting Talent

If there’s one person who knows a thing or two about sales growth, it’s Brex Chief Sales Officer Sam Blond, who has been a part of some legendary sales runs during his career. Sam joined Zenefits in 2...

8 Sep 202051min

CRO Cockroach Labs, Jeff Miller: Building an Effective Open Source Go to Market Strategy

CRO Cockroach Labs, Jeff Miller: Building an Effective Open Source Go to Market Strategy

In a study from Red Hat, 95 percent of respondents said open source was strategically important to their organization, while 77 percent agreed that open source will continue to grow. Yet, that doesn’t...

24 Aug 202035min

VP Sales at Mixpanel, Meka Asonye: Exploring Analytics, High Velocity Sales, and Stigmas

VP Sales at Mixpanel, Meka Asonye: Exploring Analytics, High Velocity Sales, and Stigmas

Topics:Is there a stigma around intelligence in sales?How to enable high velocity salesMany organizations today are struggling to strike a balance between being data-driven and gut-driven. For pointer...

10 Aug 202053min

CRO CircleCI, Jane Kim: Leading with Vulnerability and Making Mistakes

CRO CircleCI, Jane Kim: Leading with Vulnerability and Making Mistakes

In this episode of Go to Market Grit, CircleCI CRO Jane Kim shares valuable insight about her experiences growing a global organization, and trying to build an effective team and strategy. Joubin and ...

27 Jul 202046min

CRO TripActions, Carlos Delatorre: The Science of Sales

CRO TripActions, Carlos Delatorre: The Science of Sales

In this episode of Go to Market Grit, TripActions CRO and Silicon Valley sales legend Carlos Delatorre opens up about what it takes to build powerful and effective sales teams and strategies. Joubin a...

13 Jul 202054min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
finansredaksjonen
utbytte
rss-politisk-preik
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
lederpodden
rss-sunn-okonomi
okonomiamatorene
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse