CRO Box, Mark Wayland: Forging Positive Sales Cultures
As Chief Revenue Officer of cloud content management and file sharing company Box, Mark Wayland and his team have taken on a “land, adopt, and expand” business model to attract new buyers across vario...
19 Apr 202149min
VP Sales Impossible Foods, Dana Worth: From Gourmet to Fast-Food: How He Built Impossible Foods’ Go-To-Market
Impossible Foods has a mission to eliminate the use of animals in the food system by 2035. With the growing success of the company’s plant-based meat products, such as the Impossible Burger, this visi...
12 Apr 202147min
CRO Cloudflare, Chris Merritt: Creating an Authentic Content-driven Strategy
Just take it from website security industry executive Chris Merritt — the internet was not designed with security and performance in mind. As President of Field Operations and CRO of Cloudlflare, Chri...
5 Apr 202152min
SVP Salesforce, Mike Wolff: Tips for Becoming a More Effective Sales Leader
After 18+ years working in multiple high-level sales positions at Salesforce, Mike Wolff knows what makes a good leader. On this week’s episode of Go To Market Grit, Mike and Joubin talk about the lea...
29 Mar 202150min
CSO Relativity, Peter Kim: The Values of a People-Centric Leader
Leadership is in Peter Kim’s DNA. Since he got his first management job running a Subway on the weekends when he was 14-years-old, Peter has built successful sales teams at companies such as LinkedIn ...
22 Mar 202147min
CRO PagerDuty, Dave Justice: The Principles of Successful Crisis Leadership
Dave Justice knows a lot about crisis leadership. Over his almost 21 years in sales, he’s successfully navigated through the dotcom and housing bubble crashes — and now, the COVID-19 pandemic. After 1...
15 Mar 202151min
CRO Amplitude, Matt Heinz: Exploring The Mindset of a Successful Sales Leader
When Matt Heinz took a quota-carrying sales job in 2011 after having worked in sales leadership, he knew that “it was a step back, from the way that you look at it on a piece of paper.” But in the end...
8 Mar 202147min
SVP Global Strategic Services at UiPath, Jay Snyder: Driving Customer Engagement Through Value-Based Selling
If a customer doesn’t understand how a product will provide a positive impact to their business, will they buy it? It may seem like a simple question — but for Jay Snyder, identifying and communicatin...
1 Mar 202140min
