Episode 11: Why Marketing is our Ethical Duty

Episode 11: Why Marketing is our Ethical Duty

In this episode, John talks with Pauline Wallin, PhD, expert in marketing, public education, and media as well as a cofounder of The Practice Institute, where she helps clinicians build their practices. It is important for psychologists need to understand why marketing a psychological practice helps protect the public and raise awareness of how psychotherapy can improve people's lives. Pauline makes the distinction between marketing and selling. We also discuss four ethical ways to market psychological services via public education.

The end of this podcast, the listener will be able to:

1. Describe two ways that marketing your practice benefits the public.

2. List four ways to use public education to market your practice.

3. Describe two potential ethical pitfalls in marketing via public education, and how to avoid them.

Click here to purchase 1 APA-approved Continuing Education credit

Episoder(25)

Episode 9: Psychologist as Collaborative Coach

Episode 9: Psychologist as Collaborative Coach

In this episode, John interviews Lori Gephart, a psychologist from the Greater Pittsburgh area on her work as a collaborative coach.  Collaborative coaching is yet another area of practice for special...

21 Mai 20141h

Episode 8: The Dark Side of Ethics

Episode 8: The Dark Side of Ethics

In this episode, John talks with Dr. Sam Knapp, Psychologist and Ethics Educator, about false risk management strategies.  Using the acculturation model as a guide, Sam and John discuss how some psych...

11 Mai 201458min

Episode 7: The Moral Self, Moral Injury, and Moral Emotions

Episode 7: The Moral Self, Moral Injury, and Moral Emotions

In this episode, John interviews Dr. Nina Strohminger about moral psychology and her research on the moral self and moral emotions.  While they discuss her research about the moral self and moral emot...

27 Apr 201458min

Episode 6: Ethical Analysis

Episode 6: Ethical Analysis

Dr. Richard F. Small joins John to discuss ethical decision-making, ethics education, and vignette analysis.  Rick and John will use information from Episodes 4 and 5 to demonstrate the differences am...

13 Apr 20141h 4min

Episode 5: Ethical Decision-making (Part 2)

Episode 5: Ethical Decision-making (Part 2)

In Episode 5, John continues to outline relevant factors related to ethical decision-making. The psychologist's fiduciary responsibility is emphasized.  Additionally, John outlines one ethical decisio...

25 Mar 20141h 5min

Episode 4: Ethical Decision-making (Part 1)

Episode 4: Ethical Decision-making (Part 1)

While John's introduction indicates the podcasts will be conversations, Episode 4 is a monologue. This episode provides didactic material about ethical decision-making, which does not lend itself to a...

10 Mar 201455min

Episode 3: Neurofeedback and Consciousness

Episode 3: Neurofeedback and Consciousness

In this episode, John interviews Thomas Fink, PhD about the basic concepts of neurofeedback, its clinical utility, and case examples.  Dr. Fink developed software for a home unit to augment gains made...

25 Feb 20141h 3min

Episode 2: Prescriptive Authority for Psychologists

Episode 2: Prescriptive Authority for Psychologists

In this episode, John speaks with Robert McGrath, Ph.D.  Bob is a psychologist and Director of the Masters in Science Program in Clinical Psychopharmacology at Fairleigh Dickinson in New Jersey.  He i...

11 Feb 201459min

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