Why it Worked: The 'Otto' Surprise
Ankler Agenda16 Jan 2023

Why it Worked: The 'Otto' Surprise

Host Sean McNulty sits with Josh Greenstein, president of Sony’s Motion Picture Group, to break down the studio’s latest theatrical success, Tom Hanks’ A Man Called Otto (a $15 million opening weekend). The two dig into Greenstein’s out-of-the-box marketing campaigns that reached Otto’s broad demographic — from AARP screenings, to an advent calendar, to Hanks’ TikTok debut. Greenstein also talks the studio’s new deal with Legendary, the upcoming Spider-man movie and CEO Tom Rothman’s strategy for making movies. Says Greenstein, “We’re really trying to bring all audiences into the tent.” This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit theankler.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(249)

Hollywood's Disappearing ATM Machine

Hollywood's Disappearing ATM Machine

What the death of cable TV has to do with the writers strike. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit theankler.com/subs...

19 Mai 202336min

How Writers are Winning the Strike Narrative

How Writers are Winning the Strike Narrative

How writers have leveraged themes around the gig economy, CEO pay and suspicions about Silicon Valley to their benefit. This is a public episode. If you’d like to discuss this with other subscribers...

12 Mai 202347min

Warning Signs from Week One of the Strike

Warning Signs from Week One of the Strike

With an impasse over everything from quotas to AI, the first week of the strike has revealed an entirely different playing field than the one from 2007-2008. Richard Rushfield and Elaine Low join Sean...

5 Mai 202353min

On the Ground with the WGA Picketers

On the Ground with the WGA Picketers

In a special Strikegeist episode, Elaine Low and Richard Rushfield join Sean McNulty to report back what they are seeing and hearing (and the who’s who) at the picket lines across town. “Upbeat but no...

3 Mai 202325min

What Really Happened in Vegas

What Really Happened in Vegas

If the theme of last year’s CinemaCon was “movies are back,” then this year’s is “movies are really back.” Richard Rushfield and Elaine Low join Sean McNulty to report what they saw during their three...

28 Apr 202345min

The Dark Underbelly of 'Love is Blind'

The Dark Underbelly of 'Love is Blind'

As Hollywood braces for a writers strike, one genre of television will remain unscathed: unscripted. But reality has its own pitfalls: recently Netflix juggernaut Love is Blind whiffed in its attempt ...

21 Apr 202344min

Netflix Earnings: What We Learned

Netflix Earnings: What We Learned

Sean McNulty and Elaine Low analyze what the co-CEOs said (and didn’t) in its Q1 earnings report about the strike, subscribers, the ad tier and passwords. For a full transcript, click here. This is...

19 Apr 202321min

Dr. Pimple Popper Meets Harry Potter

Dr. Pimple Popper Meets Harry Potter

For the first time in 13 years, the iconic HBO moniker will not headline a platform as HBO Max becomes Max. Was the brand that snobby? This is a public episode. If you’d like to discuss this with ot...

14 Apr 202341min

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