Why it Worked: The 'Otto' Surprise
Ankler Agenda16 Jan 2023

Why it Worked: The 'Otto' Surprise

Host Sean McNulty sits with Josh Greenstein, president of Sony’s Motion Picture Group, to break down the studio’s latest theatrical success, Tom Hanks’ A Man Called Otto (a $15 million opening weekend). The two dig into Greenstein’s out-of-the-box marketing campaigns that reached Otto’s broad demographic — from AARP screenings, to an advent calendar, to Hanks’ TikTok debut. Greenstein also talks the studio’s new deal with Legendary, the upcoming Spider-man movie and CEO Tom Rothman’s strategy for making movies. Says Greenstein, “We’re really trying to bring all audiences into the tent.” This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit theankler.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(248)

Hollywood's New Grey Ceiling

Hollywood's New Grey Ceiling

Entertainment was once dominated by brash young executives (Barry Diller, Sherry Lansing, Dawn Steel and Robert Evans all ascended in their thirties). Now? Nearly every top job in town belongs to some...

7 Apr 202343min

Strikes, Firings and the (Possible) Mother of All Mergers

Strikes, Firings and the (Possible) Mother of All Mergers

Hollywood’s tectonic plates are continuing their steady shift, this time with Netflix’s decision to part ways with longtime film execs Lisa Nishimura and Ian Bricke. The move raises the broader questi...

31 Mar 202355min

Tom Ryan: The Future of FASTs in Streaming

Tom Ryan: The Future of FASTs in Streaming

This is last in a series of conversations from NXStream Global, the March 8 summit from Advertising Week and The Ankler at UTA. The first three were with Tony Vinciquerra, Jeremy Zimmer and Rich Paul....

27 Mar 202324min

A Showdown Over Streaming Economics

A Showdown Over Streaming Economics

With a strike looming, will Apple, Amazon and Netflix decide to make real concessions. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes,...

24 Mar 202340min

Is it Worth Working in Hollywood Anymore?

Is it Worth Working in Hollywood Anymore?

Amid a looming writers strike, cutbacks across the board, price increases and layoffs, Hollywood is at an inflection point, both in terms of how Wall Street sees it and how Hollywood sees itself. New ...

17 Mar 202348min

Rich Paul: 'Don't Get Comfortable Having a Lot of Money'

Rich Paul: 'Don't Get Comfortable Having a Lot of Money'

Sports agent Rich Paul shares his strategy for keeping clients like LeBron James and Jalen Hurts in the money. This is a public episode. If you’d like to discuss this with other subscribers or get ...

16 Mar 202323min

'It Was a Great Show': Bruce Vilanch Unpacks the Oscars

'It Was a Great Show': Bruce Vilanch Unpacks the Oscars

Bruce Vilanch spent 14 of his 24 years on the Academy Awards as the show’s head writer (2000-2014), collaborating with hosts Whoopi Goldberg, Billy Crystal, David Letterman and Steve Martin. Today, he...

13 Mar 202330min

Jeremy Zimmer: I'm Siding With the WGA

Jeremy Zimmer: I'm Siding With the WGA

With the entertainment business in chaos, and a potential WGA strike looming, UTA CEO Jeremy Zimmer comes out swinging in support of better economics for writers, and delivers sometimes scathing opini...

11 Mar 202334min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
pengesnakk
lederpodden
stormkast-med-valebrokk-stordalen
liberal-halvtime
lederskap-nhhs-podkast-om-ledelse
rss-politisk-preik
rss-markedspuls-2