Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.
The Steve Harvey Morning Show3 Sep 2024

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

  1. Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
  2. How does social media on LinkedIn work?
  3. The Power of Marketing and Branding.
  4. What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
  5. Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
  6. What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

  1. Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
  2. How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

  1. What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
  2. What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

  1. How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
  2. Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
  3. Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Episoder(3932)

Steve Harvey's Voicemail, Would You Rather, Don't Let These White Folks Get Your Ass Whooped, and more! - 01.21.25

Steve Harvey's Voicemail, Would You Rather, Don't Let These White Folks Get Your Ass Whooped, and more! - 01.21.25

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

21 Jan 20251h 31min

Celebrating The Life And Legacy Of Dr. Martin Luther King Jr. - 01.20.25

Celebrating The Life And Legacy Of Dr. Martin Luther King Jr. - 01.20.25

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

20 Jan 20251h 31min

Uplift: Singer is dedicated to uplifting underserved communities of color.

Uplift: Singer is dedicated to uplifting underserved communities of color.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raheem DeVaughn. 🎵 Key Topics Discussed 1. Independent Artist Journey Raheem defines independence as being “self-made,” trusting intuition, and investing in oneself. Emphasizes the importance of ownership, creative control, and publishing rights. Crowned the #1 Independent Artist on Radio in 2018. 2. Music Industry Evolution Independence is now viable thanks to streaming, social media, and direct-to-fan platforms. Artists can function as their own label if they manage marketing and promotion effectively. Importance of relationships in radio and music promotion—especially with DJs. 3. Live Performances & Mentorship Praises his band and their youthful energy. Mentors artist Tanya Nolan, helping her develop her sound and brand. Believes in creating a sound and image, not just a song. 4. Radio Career Hosts the legendary Quiet Storm on 96.3 WHUR in Washington, DC. Grew up listening to Melvin Lindsey and always dreamed of being on radio. Sees radio as a platform to uplift R&B and soul music and give artists their flowers. 5. Philanthropy & Community Work Founded the Love Life Foundation in 2013. Focus areas: HIV/AIDS awareness, domestic violence, and community outreach. Partnered with Gilead Sciences, reaching over 50,000 women with HIV education. 6. Entrepreneurship Recently invested in his own tour bus to reduce travel costs and expand outreach. Views this as a step toward greater control and flexibility in his career. 💬 Memorable Quotes “Time is the most valuable thing we have. From the time we’re born, we’re running out of it.” “You are what you ingest and digest—musically and mentally.” “Use the gift of time, decision, free will, and one another. Those are the greatest gifts.” “I don’t believe—I know. I know God exists. I’m an example of that.” #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

18 Jan 202528min

It's Steve Harvey's Birthday, Pimpin's Playoff Picks, Teddy Swims Gives Steve Birthday Love, and more! - 01.17.25

It's Steve Harvey's Birthday, Pimpin's Playoff Picks, Teddy Swims Gives Steve Birthday Love, and more! - 01.17.25

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

17 Jan 20251h 31min

New Homes: Advantages of buying Tiny Homes. The dos and don'ts. Pricing and construction.

New Homes: Advantages of buying Tiny Homes. The dos and don'ts. Pricing and construction.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Dashevsky. America's leading provider of resources for building Granny Flats, Guest Suites, Tiny Houses, and other ADUs. Today's Tiny Homes to Live in for Adults provide a stylish, fully furnished capsule house experience. Designed with comfort in mind, it’s perfect for anyone seeking a modern, compact home. Serial entrepreneur, real estate investor and angel investor Paul Dashevsky is Co-Founder/Co-CEO of Maxable.com – the ADU property design / build / construction resource website – and also GreatBuildz.com, a resource to find highly vetted residential/home contractors for real estate remodeling and other property improvement projects. Dashevsky has several decades of experience in the construction and renovation business. Having personally built and renovated over 350 homes, he encountered the frustrations that arise when contractors fail to meet expectations. Paul’s determination to solve this major pain point inspired him to start GreatBuildz. Paul holds a B.A. in Economics from UCLA and a Masters in Real Estate Development from USC. #BEST #STRAW #SHMS Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

17 Jan 202523min

Steve's NFL MVP Pick, Pre-Birthday Questions, He Compliments Other Women, and more!- 01.16.25

Steve's NFL MVP Pick, Pre-Birthday Questions, He Compliments Other Women, and more!- 01.16.25

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Jan 20251h 31min

Community Uplift: They bridge the technology skills gap for 9-12th grade students with creative aspirations.

Community Uplift: They bridge the technology skills gap for 9-12th grade students with creative aspirations.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Glynis Lee. An accomplished executive specializing in diversity, equity, and inclusion (DEI), human resources, and technology. The discussion focused on mentorship, community uplift, and bridging the digital divide. 🔑 Key Themes & Highlights The Power of Mentorship & Networking Dr. Lee emphasized that success isn’t just about what you know, but who you know. She shared how mentorship and networking have shaped her career and helped others advance. Bridging the Digital Divide She works with InspiredU Atlanta, an organization that provides technology access and skills training for underserved families. Her mission is to equip young creatives with the tools needed to succeed in tech-driven industries. Diversity, Equity & Inclusion (DEI) in Business Dr. Lee believes that DEI should be an integral part of business strategy, not just a checkbox. She helps organizations implement cultural transformations that prioritize access and opportunity for all. The Ann Cephus Family Fund She serves on the Board of Directors for the Ann Cephus Family Fund, which supports young creatives in pursuing successful careers. The fund provides scholarships, mentorship, and educational resources to bridge the gap between technology and creative industries. 📘 About Dr. Glynis LeeDr. Glynis Lee is a versatile executive with expertise in human resources, technology, and strategic program management. She has held leadership roles in global organizations, driving cultural change and business innovation. She is passionate about mentorship, inclusion, and empowering future leaders through education and community engagement. #STRAW #BEST #SHMS Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Jan 202528min

Steve Harvey's Voicemail, Broke Up Over No Cheese, He's Padding Everything, Ghosting Coasting, and more! - 01.14.25

Steve Harvey's Voicemail, Broke Up Over No Cheese, He's Padding Everything, Ghosting Coasting, and more! - 01.14.25

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

14 Jan 20251h 31min

Populært innen Humor

rss-spartsklubben
papaya
harm-og-hegseth
storefri-med-mikkel-og-herman
enkel-servering
folk-flest-med-linn-og-nils
topp-3-med-wold-og-fladseth
tusvik-tnne
rss-nesten-hele-uka-med-lepperod
misjonen-med-antonsen-og-golden
wolfgang-wee-uncut
tore-og-haralds-podkast
verdens-verste
rss-det-alle-snakker-om-med-siri-og-kim
rss-snorre-med-gaute
hanna-de-heldige
frokostshowet-pa-p5
gutta-backer
jan-thomas-og-einar-blir-venner
er-det-sant