Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

  1. Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
  2. How does social media on LinkedIn work?
  3. The Power of Marketing and Branding.
  4. What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
  5. Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
  6. What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

  1. Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
  2. How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

  1. What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
  2. What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

  1. How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
  2. Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
  3. Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Episoder(3935)

Beyonce and Kamala, Roscoe Wallace, Obama NBA, Spirit Airlines Rat and more.

Beyonce and Kamala, Roscoe Wallace, Obama NBA, Spirit Airlines Rat and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

25 Okt 20241h 27min

Overcoming the odds: Army Vet authored "Bootstrapped Millionaire," and provides government contracting advice.

Overcoming the odds: Army Vet authored "Bootstrapped Millionaire," and provides government contracting advice.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed, Tim Mercer.  He is the author of Forbes Books "Bootstrapped Millionaire."   He is also the CFO of Cadence Ventures, INC.  It is a boutique private equity firm that invests in private mortgage notes and offers "nontraditional" financing to real estate investors, builders, and developers. As a private lender with discretionary capital, we've become a reliable capital partner for real estate professionals needing execution and timely closings.  Tim has over two decades of experience in finance, real estate, and government contracting; Mercer is currently the CFO of Cadence Ventures, INC and IBOX Global, LLC, ranked #357 on Inc. 500’s list of the Fastest Growing Companies.  Talking Points/Questions *1) Phases of entrepreneurship (i.e. solopreneurs, intrapreneurs, business owner, investor)2) The importance of financial literacy and how to level up your financial knowledge3) How government contracts can help scale your business4) Advice to small businesses seeking to get into government contracting5) Why real estate is the safest and most profitable investment 6) How to invest passively into real estate #BEST #STRAW    #SHMS    Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

24 Okt 202431min

Rudy Giuliani, Advantages of Ugly, Trump's Opinion, Tommy's Question for Steve and more.

Rudy Giuliani, Advantages of Ugly, Trump's Opinion, Tommy's Question for Steve and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

24 Okt 20241h 26min

Jamie Harrison DNC Interview, Norton Cyber Security, Pimpin' Picks, steveharveyfm.com and more.

Jamie Harrison DNC Interview, Norton Cyber Security, Pimpin' Picks, steveharveyfm.com and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

23 Okt 20241h 27min

Exonerated 5, Obama Campaign Stops, Emotional Support Dog, steveharveyfm.com and more.

Exonerated 5, Obama Campaign Stops, Emotional Support Dog, steveharveyfm.com and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

22 Okt 20241h 27min

Steve Crying Job, 877-29-STEVE, Text Message Questions, Chinese Panda Bears and more.

Steve Crying Job, 877-29-STEVE, Text Message Questions, Chinese Panda Bears and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

21 Okt 20241h 26min

Level Playing Field:  The importance of Diversity Equity and Inclusion.

Level Playing Field: The importance of Diversity Equity and Inclusion.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ken Taunton.  He is an executive search and healthcare professional staffing leader who founded The Royster Group in 2001. With vast experience conducting executive searches for public and private companies and the healthcare sector, he has built a reputation for excellence in his field. Recently, Taunton was awarded the prestigious SBA Small Business Person of the Year for the State of Georgia, further solidifying his success. Talking Points:  Are there benefits to being a certified Black-owned professional staff firm?How does one become certified?Why did you start your company?SBA Small Business Person of the Year for 2023The importance of DEI.What business model was it based on?Grew up in the Birmingham, AL, projects. he could only afford college because my mother, who worked in housekeeping, received a discount. A first-generation graduate of the University of Alabama at Birmingham. He knows what it’s like to be marginalized, so he has made it his mission to support others who have talent but are often overlooked.The National Institute of Health said it best: A diverse nation calls for a diverse healthcare force. That is why a significant portion of our efforts is dedicated to the healthcare sector.He has been successful because they focus on five core values: Customer Service, Integrity, Teamwork, Accountability, and Respect. Headquartered in Atlanta, Georgia, The Royster Group, Inc., a certified minority-owned business enterprise, is a leader in executive search and professional staffing services in the private and public sectors and the healthcare industry. The Royster Group assists clients in meeting and exceeding their human capital objectives by providing highly qualified leaders and healthcare professionals at all organizational levels. #BEST #AMI #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

19 Okt 202430min

News To Know: He's empowering others to launch their own financial planning practice.

News To Know: He's empowering others to launch their own financial planning practice.

Brett Chestnut. He is the Managing Director of Northwestern Mutual Goodwin, Wright Gwinnett. Brett launched his financial planning practice in 2015, experiencing tremendous success helping clients achieve financial security. As his firm expanded, his passion and natural aptitude for leadership became increasingly evident, underscoring his ability to influence and lead with vision. As the Firm’s first black Managing Director, Brett plays a pivotal role in attracting, equipping, and empowering others to launch their own financial planning practice. He is especially committed to drawing more diverse talent to the industry, engaging proven professionals who might not have previously considered the career. Through his unwavering efforts, Brett is driving a wave of financial empowerment in diverse markets. For the first time, many business owners and individuals are actively planning for their financial futures, fostering financial security and building generational wealth with their communities. Company Description *Northwestern Mutual has been helping people and businesses achieve financial security for more than 165 years. Through a comprehensive planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what's most important. With over $627 billion of total assets1 being managed across the company's institutional portfolio as well as retail investment client portfolios, more than $36 billion in revenues, and $2.3 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. Northwestern Mutual ranked 110 on the 2024 FORTUNE 500 and was recognized by FORTUNE® as one of the "World's Most Admired" life insurance companies in 2024. Talking Points/Questions *Atlanta’s income inequality, the highest in the nation according to U.S. Census Bureau Data, continues to fuel a racial wealth gap where white households in Atlanta hold 46 times more wealth than Black households. This is a disparity driven by factors including income, home ownership, generational wealth transfers, debt, access to banking and capital, and business ownership. Over the last decade, Northwestern Mutual’s Goodwin Wright office, a key financial services leader in Atlanta, has been intentionally focused on closing the wealth gap. The Goodwin Wright team, honored as Forbes Top Financial Security Professionals, has positioned itself at the intersection of financial empowerment, community and culture by: Empowering first generation wealth builders with tools and strategies they need to build long-term financial success, including women-focused financial planning Mentoring African American financial advisors, business owners, and entrepreneurs early in their careers Investing in the local community through scholarships, a robust internship program, and financial contributions to support community initiatives Questions for consideration:In Atlanta, White households hold 46 times more wealth than Black households. Can you discuss the key factors that have contributed to this gap? Northwestern Mutual’s Goodwin Wright office has been focusing on closing the wealth gap. Can you share more about the specific initiatives and programs you’ve implemented to address this issue? How does the approach of empowering first-generation wealth builders, including women-focused financial planning, differ from traditional financial planning strategies? Mentoring is a big part of your strategy, particularly for African American financial advisors, business owners, and entrepreneurs. How do you support these individuals, and why is mentorship such an important part of this effort? Can you explain how Northwestern Mutual is working to invest in and empower diverse financial advisors and what this means for the future of financial services in Atlanta? What advice would you give to someone starting their financial journey, particularly if they come from a background where wealth-building resources weren’t readily available? #BEST #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

19 Okt 202426min

Populært innen Humor

papaya
rss-spartsklubben
enkel-servering
harm-og-hegseth
storefri-med-mikkel-og-herman
topp-3-med-wold-og-fladseth
tusvik-tnne
folk-flest-med-linn-og-nils
rss-nesten-hele-uka-med-lepperod
misjonen-med-antonsen-og-golden
wolfgang-wee-uncut
tore-og-haralds-podkast
verdens-verste
rss-snorre-med-gaute
rss-det-alle-snakker-om-med-siri-og-kim
hanna-de-heldige
frokostshowet-pa-p5
gutta-backer
er-det-sant
rss-dette-ma-aldri-skje-igjen