Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.
The Steve Harvey Morning Show3 Sep 2024

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

  1. Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
  2. How does social media on LinkedIn work?
  3. The Power of Marketing and Branding.
  4. What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
  5. Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
  6. What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

  1. Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
  2. How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

  1. What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
  2. What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

  1. How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
  2. Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
  3. Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Episoder(3933)

Kamala and Oprah, Sean Combs, Roscoe Wallace, SI 50 and more.

Kamala and Oprah, Sean Combs, Roscoe Wallace, SI 50 and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

20 Sep 20241h 27min

Sarah Huckabee Sanders, 877-29-STEVE, Cheddar Biscuits, steveharveyfm.com and more.

Sarah Huckabee Sanders, 877-29-STEVE, Cheddar Biscuits, steveharveyfm.com and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

19 Sep 20241h 26min

Kamala Harris Appeal, Pharrell Politics, Diddy Denied Bail, Prince Harry 40th Birthday and more.

Kamala Harris Appeal, Pharrell Politics, Diddy Denied Bail, Prince Harry 40th Birthday and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

18 Sep 20241h 27min

Financial Tips: Financial Advisor and Diversity and Inclusive Specialist discuss how Black Entrepreneurship bridges racial wealth gap.

Financial Tips: Financial Advisor and Diversity and Inclusive Specialist discuss how Black Entrepreneurship bridges racial wealth gap.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Travis May, Sr. and Alair Castro from Northwestern Mutal, one is a financial advisor and the other is a Diversity & Inclusion Specialist discuss how Black Entrepreneurship bridges racial wealth gap.  The racial wealth gap refers to the disparity in assets of typical households across race and ethnicity. The gap in assets is far wider than disparities in wages across races. Income inequality, housing policies, limited educational opportunities, and a lack of support structures contribute to the racial wealth gap. Talking Points -    Can you provide an overview of the Community Conversations initiative and its purpose?-    This is the third Community Conversation you’re hosting—what impact have the previous two events had so far?-    Travis joined the firm as a result of the first conversation. How did that connection come about, and how has his journey exemplified the goals of these conversations?-    In what ways do you feel these events are making an intentional and impactful difference in the Black community?-    How does Community Conversations help identify individuals who align with the firm’s vision and goals?-    What makes these events unique in fostering relationships and opportunities within the Black community?-    Northwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance.-    What inspired Northwestern Mutual’s Callaway Black office to focus this year’s panel series on Black entrepreneurship as a solution to bridging the racial wealth gap?-    Why do you believe entrepreneurship plays a pivotal role in narrowing the racial wealth gap, specifically for Black communities?-    What unique challenges do Black entrepreneurs face in starting and scaling businesses compared to other demographics?-    How have historical barriers, such as limited access to capital and systemic racism, impacted Black entrepreneurship, and what changes are being seen today?-    How important are mentorship and financial literacy in supporting Black entrepreneurs and future generations of business owners?-    What resources or programs do you believe are most effective in helping Black entrepreneurs succeed in today's business landscape?-    How can financial institutions, such as Northwestern Mutual, support Black entrepreneurs in accessing the funding and resources they need to grow?-    What role do community-based organizations and initiatives play in empowering Black entrepreneurs and addressing wealth disparities?-    Can you share any success stories of Black entrepreneurs who have directly benefited from your efforts or the broader financial ecosystem in Atlanta?-    How can the success of Black-owned businesses help inspire and empower younger generations in closing the wealth gap?-    In your view, what are the most effective strategies for ensuring that Black entrepreneurship leads to long-term wealth building within families and communities?-    Looking forward, what do you hope to see in terms of Black entrepreneurship and wealth-building in the next decade?-    How can the community come together to support Black entrepreneurs and ensure that their efforts are sustainable and impactful? #BEST #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

18 Sep 202427min

VP's Favorite Word, Diddy NYC, Youth Target Trip, Voting and more.

VP's Favorite Word, Diddy NYC, Youth Target Trip, Voting and more.

Good morning and welcome to the ride!  We thank God for hope.  The CLO has some advice for a wife in Philly.  What would you do if your 8 year old took the car to Tar-Jay without permission?  Do you know about our VP's favorite curse word?  Condolences go out to the Jackson family.  Tito Jackson passed away on the 15th.  In NFL news, MIA QB Tua Tagovailoa was placed in the IR after suffering another concussion.  Pizza, ribs and power cover this round of Would You Rather.  There are 48 days until Election Day!  Today in Closing Remarks, Big Dog talks about attraction, Muhammad Ali and The Bible.Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

17 Sep 20241h 27min

Making A Difference: A holistic and wellness advocate who became motivated by her father's poor healthcare.

Making A Difference: A holistic and wellness advocate who became motivated by her father's poor healthcare.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Millions-Fitch. A Certified Registered Nurse Anesthesiologist and founder of Astra Wellness in Macon, Georgia. This episode is a powerful blend of personal motivation, healthcare innovation, and entrepreneurial insight. 🌟 Guest Overview: Tonya Millions-Finch Over 25 years in healthcare, including 12 years as a CRNA. Founder of Astra Wellness, a holistic health and wellness clinic. Inspired by her father’s struggles with PTSD and chronic pain after serving in the Vietnam War. 🏥 Astra Wellness: Mission & Services Name Meaning: “Astra” means “star” in French, symbolizing guidance—just as stars guided people during slavery and exploration. Services Offered: IV hydration therapy Medical weight loss Functional medicine Anti-aging treatments (e.g., ozone therapy, infrared sauna, Botox, fillers) Skincare and body contouring Mental health and cognitive support (e.g., for PTSD, depression, dementia) 💡 Business Growth & Strategy Started in a 650 sq. ft. space in 2020. Expanded to a 3,000+ sq. ft. commercial building within 3 years. Initially self-funded but later secured a bank loan after learning the importance of: A strong business plan Financial projections and historical analysis Showing business income (not writing off everything) Building a relationship with a banker 🧠 Functional Medicine vs. Conventional Medicine Conventional: Treats symptoms after problems arise. Functional: Preventative, cellular-level care to address root causes before symptoms appear. 🧬 Why IV Therapy? Oral supplements only absorb 30–40% due to gut health issues. IV infusions deliver 100% absorption directly into the bloodstream. Used for: Nutrient deficiencies Stress, insomnia, and depression Cognitive enhancement (e.g., for students) Skin, hair, and nail health 🏆 Achievements & Recognition Voted Best Wellness Clinic in Macon for three consecutive years. Featured on “Secrets to Success” and other platforms. 📞 Contact Astra Wellness Website: www.astrawellness.com Phone: (478) 200-7575 Instagram & Facebook: @AstraWellness #STRAW #SHMS Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Sep 202426min

Perseverance: She has assisted 3K entrepreneurs to launch their own drug test center or clinical lab, inspired by her son’s death.

Perseverance: She has assisted 3K entrepreneurs to launch their own drug test center or clinical lab, inspired by her son’s death.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Sheila Michelle Foye.  Her career began with the Gas Company here in Atlanta just before natural gas was deregulated. She began as an Office Assistant and moved lattice style into mission-critical senior leadership roles within organizations and across industries such as SunTrust Banks (Truist), CapGemini, Accenture, Cox, and healthcare giants such as Morehouse School of Medicine, Piedmont, and Grady. Foye leveraged her corporate knowledge gained over the years to become an award winning, respected successful Entrepreneur in Drug Testing and CLIA-waived Laboratory Testing. Drug Testing was chosen due to her oldest son’s murder (age 24), which was drug/ gang violence related and her family history of substance/alcohol abuse that made for a rocky road in life. Nearly two years into the business, Michelle was able to innovate and pivot Precis Screening by establishing a consulting arm that has now assisted more than 3,000 Entrepreneurs and counting. #BEST #AMI #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Sep 202429min

Trump 2nd Attempt, VP Ice Cream, Sister O'dell, steveharveyfm.com and more.

Trump 2nd Attempt, VP Ice Cream, Sister O'dell, steveharveyfm.com and more.

Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Sep 20241h 27min

Populært innen Humor

papaya
rss-spartsklubben
enkel-servering
harm-og-hegseth
storefri-med-mikkel-og-herman
topp-3-med-wold-og-fladseth
tusvik-tnne
folk-flest-med-linn-og-nils
rss-nesten-hele-uka-med-lepperod
misjonen-med-antonsen-og-golden
wolfgang-wee-uncut
tore-og-haralds-podkast
verdens-verste
rss-snorre-med-gaute
rss-det-alle-snakker-om-med-siri-og-kim
hanna-de-heldige
frokostshowet-pa-p5
gutta-backer
er-det-sant
rss-dette-ma-aldri-skje-igjen