Ep. 017 - Beyond Business Cards with Alyssa Olerud

In this insightful episode, host Raven O'Neal engages in a deep conversation with seasoned entrepreneur and Founder & CEO of Fearlyss Media, Alyssa Olerud, about the pivotal role of community and personal branding in women's entrepreneurial journeys.

Alyssa offers a methodical yet adaptive approach to networking, emphasizing the creation of meaningful, relational connections.

The discussion explores the contrasts between men’s and women’s networking styles, the importance of local and online business communities, and the impact of partnerships on business growth.

Alyssa also delves into personal branding strategies, highlighting the importance of storytelling, authenticity, and maintaining professional boundaries. She provides practical advice on leveraging social media trends, overcoming imposter syndrome, and setting boundaries to foster a positive business environment while balancing self-promotion with value creation.

KEY TAKEAWAYS:

• Lean into networking opportunities without expectations.
• Authenticity and storytelling are key to distinguishing yourself.
• Set clear boundaries to maintain a healthy work-life balance.
• Consistency is crucial in building a strong personal brand.
• Focus on how you make people feel rather than self-promotion.
• Utilize LinkedIn as a professional platform regardless of your industry.
• Choose additional social media platforms based on where your ideal clients spend time.

DISCUSSION TIMELINE:

• 00:25 The Importance of Community
• 01:40 Networking Strategies
• 03:02 Finding the Right Communities
• 04:49 Partnerships and Collaborations
• 07:38 Gender Differences in Networking
• 12:12 Personal Branding and Marketing Tactics
• 14:27 Balancing Support and Business Goals
• 17:02 Setting Boundaries with Clients
• 19:05 Pitfalls in Marketing and Branding
• 22:04 Crafting a Personal Brand
• 25:09 Balancing Self-Promotion and Authenticity

CONNECT WITH ALYSSA:
Alyssa on LinkedIn: www.linkedin.com/in/alyssaolerud Fearlyss Media Website: www.fearlyssmedia.com Fearlyss Media on Instagram: www.instagram.com/fearlyssmedia

HOST INFO:
Hi, y'all! I'm Raven O'Neal, a diversely curious serial entrepreneur with over a decade of experience. But the fun doesn't stop there. I'm also a mentor, wife, mother, and business expert. I see my business as an extension of all my personal and professional life experiences, embracing growth and learning from a few fumbles along the way.

Throughout my business journey, I've supported over 500 female-led startups, advised more than 200 founders 1:1, and played a role in facilitating over $100M in funding. My calling is to help women transform their businesses and lives through collaboration and partnerships. I look forward to being with you every step of the way on your journey to growth and transformation. If you want to join the conversation, be sure to hit Subscribe wherever you get your podcasts.

⁠www.hackingthepatriarchypodcast.com