The practical use cases of company data for B2B marketing teams | Vainu Live | Episode 6

The practical use cases of company data for B2B marketing teams | Vainu Live | Episode 6

On this episode, we'll be sitting down to discuss the practical use cases of leveraging company data in a B2B marketer's day-to-day.

We'll be outlining the specific tactics we use at Vainu to create demand, drive customer retention, and, ultimately, generate more revenue. We'll touch upon several topics, such as:

-Building a database you can trust in and efficient data management practices

-ICP alignment with the sales team & ABM

-Our approach to lead scoring and routing

-Segmentation and personalization at scale

-Target market analysis

-LinkedIn ads

Episoder(38)

#15 How to Manage Your HubSpot Data: Most Common Pitfalls & Best Practices | Lotte Nedergaard Lauridsen | Helion B2B

#15 How to Manage Your HubSpot Data: Most Common Pitfalls & Best Practices | Lotte Nedergaard Lauridsen | Helion B2B

In this episode of the Don't Blame the CRM podcast, Mikko Honkanen, Vainu co-founder, and Lotte Nedergaard Lauridsen, co-founder, partner & SaaS lead at Helion B2B, discusses the challenges and best p...

21 Feb 202332min

#14 Avoid the Headache; Bring in RevOps NOW! | Eric Portugal Welsh, Demostack

#14 Avoid the Headache; Bring in RevOps NOW! | Eric Portugal Welsh, Demostack

“Bring RevOps in early. It creates less of a headache later”.And why is that, exactly? How to build a solid tech stack from RevOps point of view, and what does Demostack's tech stack look like? What's...

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#13 You'll Wish You'd Had Marketing Ops Sooner | Adam Holmgren, GetAccept

#13 You'll Wish You'd Had Marketing Ops Sooner | Adam Holmgren, GetAccept

In this episode of the Don’t Blame the CRM podcast, Mikko discusses with Adam Holmgren, Global Demand Generation Strategy Lead at GetAccept. Adam has been at the forefront of the Demand Generation mov...

31 Jan 202331min

#12 How to Leverage HubSpot Workflows to Scale Up Your Business | Rune Aabo, Radiant

#12 How to Leverage HubSpot Workflows to Scale Up Your Business | Rune Aabo, Radiant

Why and how to build and leverage HubSpot Workflows to grow and scale up?In the 12th episode of the Vainu RevOps interview series, you'll get to hear concrete tips and use cases from a real HubSpot ex...

24 Jan 202331min

#11 6 B2B Sales Trends in 2023 | Mikko Honkanen, Vainu

#11 6 B2B Sales Trends in 2023 | Mikko Honkanen, Vainu

In this episode, Mikko Honkanen, co-founder of Vainu, sums up our six key predictions for B2B sales trends in 2023 and what these trends actually mean for sales and marketing teams:1. From Siloed Ops ...

10 Jan 202312min

#10 What SaaS Metrics Matter Most for Investors | Maxine Rior, Northzone

#10 What SaaS Metrics Matter Most for Investors | Maxine Rior, Northzone

Maxine Rior, VC at Northzone, joined Mikko Honkanen, Vainu co-founder, and Kaveh Rostampor, co-founder of Planhat, for a fireside chat to talk about what metrics matter most for investors and how to t...

27 Des 202218min

#9 Why RevOps Is the New Hot Role in B2B SaaS | Mikko Honkanen, Vainu

#9 Why RevOps Is the New Hot Role in B2B SaaS | Mikko Honkanen, Vainu

In this episode, Mikko Honkanen, co-founder of Vainu, shares his findings from the 50+ interviews he has had with RevOps leaders, e.g., why RevOps matters as a buying center, why is RevOps the new hot...

20 Des 202212min

#8 RevOps: Don't Throw Stones at the Sales Teams Navjit Bhamra, Lacework

#8 RevOps: Don't Throw Stones at the Sales Teams Navjit Bhamra, Lacework

“Don't throw stones at the [sales] teams, but actually get in the trenches with them and understand what it is that they're doing, going through…you start unlocking a lot of understanding around what ...

13 Des 202228min

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