How to Master Drinks PR with Alex Chatwin & Alex Irving

You’ve finally done it - opened your bar, launched your spirit, won your first cocktail competition. So now what do you do? Time to call today’s guests!

Since the moment I met them, Alex Chatwin and Alex Irving, Co-Founders of LX PR, have been Lush Life’s number-one fans, and it is such a privilege to have them on the program with me.

These women have grown their company to be one of the most respected drinks PRs not only in London but all over the world.

Today, they share the story of how they became LX, as well as give some great tips for anyone starting a new brand. So if you are a new bar or a spirit, this episode is for you!

As they are both named Alex, you can always see who is who on Youtube, where you can find a video of this episode plus all the other Lush Life episodes as well as a whole lot more; just head to youtube.com/@lushlifemanual that's youtube.com/@lushlifemanual!

Since we have two guests, we have to have two cocktails of the week. I asked them to name two of their favorite cocktails, and they both picked classics. Alex Irving picked the Gin Martini with a twist, and Alex Chatwin picked the French 75!

Here is the French 75:

INGREDIENTS

• 1 ounce Cognac or Gin
• ½ ounce Lemon juice
• ½ ounce Simple Syrup
• 3 ounces Champagne

METHOD

• Add the gin or cognac, sugar syrup, and lemon juice to a cocktail shaker
• Add ice and shake
• Strain into a flute glass and top with Champagne
• Stir gently
• Garnish with a lemon peel

For Alex Irving’s cocktail, the Gin Martini, you can find it here: https://alushlifemanual.com/classic-gin-martini-recipe

You’ll find this recipe, more classic cocktail recipes, and all the cocktails of the week at alushlifemanual.com, where you’ll also find most of the ingredients in our shop.

Full Episode Details: https://alushlifemanual.com/master-drinks-pr-with-alex-chatwin-alex-irving

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