Lush Life29 Apr 2024

How to Make Never Say Die Bourbon with Brian Luftman

The butterfly effect is the idea that small things can have non-linear impacts on a complex system. The concept is imagined with a butterfly flapping its wings and causing a typhoon. Our butterfly, in this case, is one small sip of bourbon.

That specific sip of bourbon started off a chain reaction that would see not only the world of drinks but the world at large change forever and I am not exaggerating!

But I am not going to ruin the story. You will have to hear it from one of the co-Founders of Never Say Die Bourbon. Brian Luftman is here on Lush Life to tell you a story that is pretty incredible. You don’t need to be a marketing genius to know that every brand needs a story, but this one you just couldn’t make up and its at the heart of Never Say Die.

Before we begin, you can always watch this episode on Youtube, plus all the other Lush Life episodes as well as a whole lot more; just head to youtube.com/@lushlifemanual that's youtube.com/@lushlifemanual!

Now feet in stirrups, hands on the reins, the gate is about to open with Brian leading the pack!

The cocktail of the week is the Epsom Derby!

INGREDIENTS

40ml Never Say Die Small-Batch Bourbon
30ml pink grapefruit juice
15ml honey syrup
Garnish: 8-10 mint leaves

METHOD

Add all ingredients to a shaker with ice
Shake for 15 seconds
Strain into a Nick and Nora glass and garnish

You’ll find this recipe and all the cocktails of the week at alushlifemanual.com, plus links to all the ingredients.

Full Episode Details: https://alushlifemanual.com/never-say-die-bourbon-with-brian-luftman

-----

Become a supporter of A Lush Life Manual for as little as $5 - all you have to do is go to https://substack.com/@alushlifemanual

Lush Life Merchandise is here - we’re talking t-shirts, mugs, iPhone covers, duvet covers, iPad covers, and more covers for everything! And more!

Produced by Simpler Media

Get great cocktail ideas on Pinterest

New episodes every Tuesday, usually!!

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(277)

How to Drink at the Virginia Distillery Company

It takes a certain courage and a fair bit of conviction to build a whisky distillery that dares to do things differently. Luckily, today’s guest is genetically predisposed to have both.Today I’m sitti...

20 Apr 48min

How to Catch the Buzz in Tupelo, Mississippi

You just can’t help falling in love with a town that gave us both the King of Rock n Roll and the Queen Bee. Today’s episode brings us the delights that can only be found in Tupelo, Mississippi.Sponso...

13 Apr 1h 3min

How to Drink at the Hilton Molino Stucky Venice with Valentina Mircea, Bar Manager

There is only one place to experience the sunset over Venice with a cocktail in hand. Our guest today is the one behind the drinks that make it unforgettable.Let me introduce Valentina Mircea, the Bar...

6 Apr 24min

How to Drink at the St Regis Venice with Ludwig Negri, Bars Manager

At the St Regis, it’s two, two bars in one. Our guest is well aware of that fact - preparing a perfectly executed Negroni at noon on a sun-drenched terrace… and then later that evening a Warhol-worthy...

9 Mar 24min

How to Drink at the Experimental Cocktail Club Venice with Pietro Lorefice, Bar Manager

Paris has taken Venice by storm but this time round, unlike Napoleon in 1797, they’ve arrived with shakers not soldiers. Our guest today is leading the charge!I’m sitting down with Pietro Lorefice, Ba...

23 Feb 30min

How to Drink New Riff with Mollie Lewis, President

In music, most of us are attracted to a song’s continually repeated musical rhythm, "Smoke on the Water" by Deep Purple, "(I Can't Get No) Satisfaction" by the Rolling Stones, or "Seven Nation Army" b...

8 Des 202542min

How to Celebrate 15 Years of Nightjar with Roisin Stimpson and Edmund Weil

Some birds sing at dawn to wake us up, but today we’re celebrating the birthday of a certain nocturnal songbird whose award-winning cocktails, wonderful hospitality, and sultry nightly soundtrack have...

24 Nov 202541min

How to Read The Whiskey Bible with Noah Rothbaum

Our guest has ventured from the Arctic Circle to Kentucky’s rickhouses to Scotland’s distilleries in pursuit of one singular spirit. Now he’s sharing his wisdom with the world.This week, the legendary...

27 Okt 202559min