How to Make Never Say Die Bourbon with Brian Luftman
Lush Life29 Apr 2024

How to Make Never Say Die Bourbon with Brian Luftman

The butterfly effect is the idea that small things can have non-linear impacts on a complex system. The concept is imagined with a butterfly flapping its wings and causing a typhoon. Our butterfly, in this case, is one small sip of bourbon.

That specific sip of bourbon started off a chain reaction that would see not only the world of drinks but the world at large change forever and I am not exaggerating!

But I am not going to ruin the story. You will have to hear it from one of the co-Founders of Never Say Die Bourbon. Brian Luftman is here on Lush Life to tell you a story that is pretty incredible. You don’t need to be a marketing genius to know that every brand needs a story, but this one you just couldn’t make up and its at the heart of Never Say Die.

Before we begin, you can always watch this episode on Youtube, plus all the other Lush Life episodes as well as a whole lot more; just head to youtube.com/@lushlifemanual that's youtube.com/@lushlifemanual!

Now feet in stirrups, hands on the reins, the gate is about to open with Brian leading the pack!

The cocktail of the week is the Epsom Derby!

INGREDIENTS

  • 40ml Never Say Die Small-Batch Bourbon
  • 30ml pink grapefruit juice
  • 15ml honey syrup
  • Garnish: 8-10 mint leaves

METHOD

  • Add all ingredients to a shaker with ice
  • Shake for 15 seconds
  • Strain into a Nick and Nora glass and garnish

You’ll find this recipe and all the cocktails of the week at alushlifemanual.com, plus links to all the ingredients.

Full Episode Details: https://alushlifemanual.com/never-say-die-bourbon-with-brian-luftman

-----

Become a supporter of A Lush Life Manual for as little as $5 - all you have to do is go to https://substack.com/@alushlifemanual

Lush Life Merchandise is here - we’re talking t-shirts, mugs, iPhone covers, duvet covers, iPad covers, and more covers for everything! And more!

Produced by Simpler Media

Follow us on Twitter and Instagram

Get great cocktail ideas on Pinterest

New episodes every Tuesday, usually!!

Episoder(276)

How to Open a Pub in Paris with Hyacinthe Lescoët, Co-Founder of The Cambridge Public House

How to Open a Pub in Paris with Hyacinthe Lescoët, Co-Founder of The Cambridge Public House

How does someone from Brittany end up in Britain, only to return to Paris and open—of all things—a pub? Don’t be surprised, though: this pub comes with a touch of oh là là.I’m joined by Hyacinthe Lesc...

29 Sep 202533min

How to Enjoy Barcelona Hotel Bar Week with Bianca Grisolia, Founder

How to Enjoy Barcelona Hotel Bar Week with Bianca Grisolia, Founder

I’m not the only one who can’t resist a good hotel bar—London’s are bursting at the seams most nights. Now, thanks to our guest today, Barcelona’s stepping into the spotlight with 25 of its best great...

8 Sep 202532min

Serving up Season 10 of Lush Life

Serving up Season 10 of Lush Life

How can it be that this is my 10th Season? Did all that time really go by? Yes, next Tuesday, I will bring you the first episode of Season 10 of Lush Life. As the year before, this season, we’ll have...

3 Sep 20252min

How to Drink Buck & Birch with Tom Chisholm, Co-Founder

How to Drink Buck & Birch with Tom Chisholm, Co-Founder

Sometimes, you don't realize that all paths have led you to where you end up. Think about it - it could be true for you. It is for our guest - he’s right where he was meant to be all along.For Tom Chi...

24 Mar 202551min

How to Drink At Archive & Myth with Laurie Howells, Head Bartender

How to Drink At Archive & Myth with Laurie Howells, Head Bartender

How many cocktail competitions are you doing this year? Our guest has challenged herself to do a number you won’t believe! It’s not as if she has nothing else to do, she is busy at one of the most ex...

10 Mar 202539min

How to Woodford Reserve with Elizabeth McCall, Master Distiller

How to Woodford Reserve with Elizabeth McCall, Master Distiller

For someone who is passionate about horses and bourbon there is one position that would be a dream to have and our guest has got it! When you think of horse races, there is only one: the Kentucky Der...

24 Feb 202545min

How to Drink at the Stockton Inn with Brian Miller

How to Drink at the Stockton Inn with Brian Miller

Have you been to the small hotel with a wishing well and now a fabulous new bar helmed by today’s guest? I’m pretty certain that if Rogers and Hart had taken even one sip of any of the new cocktails, ...

10 Feb 202556min

How to Drink Mount Gay Rum with Trudiann Branker

How to Drink Mount Gay Rum with Trudiann Branker

Can you feel the heat on your face? This episode we want to transport you right to the sunny island of Barbados. Anyone’s guess which rum we’ll be exploring??If you haven’t guessed already, it’s Moun...

27 Jan 202542min

Populært innen Samfunn

rss-spartsklubben
giver-og-gjengen-vg
aftenpodden
konspirasjonspodden
popradet
aftenpodden-usa
rss-nesten-hele-uka-med-lepperod
rss-henlagt-andy-larsgaard
lydartikler-fra-aftenposten
grenselos
wolfgang-wee-uncut
min-barneoppdragelse
synnve-og-vanessa
rss-dette-ma-aldri-skje-igjen
fladseth
frokostshowet-pa-p5
alt-fortalt
rss-dannet-uten-piano
198-land-med-einar-trnquist
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem