How to Make Never Say Die Bourbon with Brian Luftman
Lush Life29 Apr 2024

How to Make Never Say Die Bourbon with Brian Luftman

The butterfly effect is the idea that small things can have non-linear impacts on a complex system. The concept is imagined with a butterfly flapping its wings and causing a typhoon. Our butterfly, in this case, is one small sip of bourbon.

That specific sip of bourbon started off a chain reaction that would see not only the world of drinks but the world at large change forever and I am not exaggerating!

But I am not going to ruin the story. You will have to hear it from one of the co-Founders of Never Say Die Bourbon. Brian Luftman is here on Lush Life to tell you a story that is pretty incredible. You don’t need to be a marketing genius to know that every brand needs a story, but this one you just couldn’t make up and its at the heart of Never Say Die.

Before we begin, you can always watch this episode on Youtube, plus all the other Lush Life episodes as well as a whole lot more; just head to youtube.com/@lushlifemanual that's youtube.com/@lushlifemanual!

Now feet in stirrups, hands on the reins, the gate is about to open with Brian leading the pack!

The cocktail of the week is the Epsom Derby!

INGREDIENTS

  • 40ml Never Say Die Small-Batch Bourbon
  • 30ml pink grapefruit juice
  • 15ml honey syrup
  • Garnish: 8-10 mint leaves

METHOD

  • Add all ingredients to a shaker with ice
  • Shake for 15 seconds
  • Strain into a Nick and Nora glass and garnish

You’ll find this recipe and all the cocktails of the week at alushlifemanual.com, plus links to all the ingredients.

Full Episode Details: https://alushlifemanual.com/never-say-die-bourbon-with-brian-luftman

-----

Become a supporter of A Lush Life Manual for as little as $5 - all you have to do is go to https://substack.com/@alushlifemanual

Lush Life Merchandise is here - we’re talking t-shirts, mugs, iPhone covers, duvet covers, iPad covers, and more covers for everything! And more!

Produced by Simpler Media

Follow us on Twitter and Instagram

Get great cocktail ideas on Pinterest

New episodes every Tuesday, usually!!

Episoder(277)

How to Drink at Trader Vic’s with Odysseus Malice, London

How to Drink at Trader Vic’s with Odysseus Malice, London

We think we all know the legend of the Odyssey after reading Homer. Today we meet a modern day Odysseus whose journey from the Philippines took a different turn and landed him in the world of Mai Tai'...

29 Nov 201613min

How to Drink Champagne VIRGINIE T. with Virginie Taittinger, Sillery

How to Drink Champagne VIRGINIE T. with Virginie Taittinger, Sillery

“Remember, gentlemen, it’s not just France we are fighting for, it’s Champagne!” was Winston Churchill’s cri de guerre. Only gentlemen…what about the ladies? Didn’t he know that, throughout history, ...

15 Nov 201617min

How to Drink at Mr. Fogg’s Tavern with Filippo Previero, London

How to Drink at Mr. Fogg’s Tavern with Filippo Previero, London

One man in London is tasked with keeping famed actress Gertrude Fogg’s legacy aflame. That man, Filippo Previero joins us today directly from Mr. Fogg’s Tavern in olde New Row, Covent Garden, to expla...

8 Nov 201620min

How to Drink Taylor’s Port with Ana Margarida Morgado, Porto

How to Drink Taylor’s Port with Ana Margarida Morgado, Porto

If it hadn’t been for a Mr. Bearsley in 1692, what the heck would we be drinking with our Stilton? Thank goodness, he had the foresight to create Taylor’s and that the world would catch on to the meri...

1 Nov 201619min

How to Drink Mastiha with George Economides, Oxford

How to Drink Mastiha with George Economides, Oxford

Spending years in the hallowed libraries of Oxford pouring over the ins and outs of Quantum Mechanics might lead you to drink! It certainly happened to George Economides. One stag do in Sifnos and his...

25 Okt 201618min

How to Drink at 1 Tippling Place with Anne Frey, Philadelphia, USA

How to Drink at 1 Tippling Place with Anne Frey, Philadelphia, USA

How many times does this happen to you? You are walking down the street dressed in a sari, a man stops you, asks who you are, tells you your bar is his favorite in America and wants to open one in Ind...

11 Okt 201617min

How to Drink at Zahav with Jeff Bartash, Philadelphia, USA

How to Drink at Zahav with Jeff Bartash, Philadelphia, USA

When it’s all about the food, how do you make the drinks stand out? Zahav Restaurant and its chef Michael Solomonov have been winning award after award since opening its doors, including finalist for ...

4 Okt 201619min

How to Drink at Chotto Matte with Fabiano Latham, London

How to Drink at Chotto Matte with Fabiano Latham, London

Paddington Bear is not the only thing that emerged from the “darkest Peru.” Thankfully, the spirit on everyone’s lips at the moments has made it across the border as well. As the 100th anniversary of ...

27 Sep 201623min

Populært innen Samfunn

rss-spartsklubben
giver-og-gjengen-vg
aftenpodden
konspirasjonspodden
aftenpodden-usa
popradet
rss-nesten-hele-uka-med-lepperod
rss-henlagt-andy-larsgaard
lydartikler-fra-aftenposten
min-barneoppdragelse
grenselos
wolfgang-wee-uncut
synnve-og-vanessa
rss-dette-ma-aldri-skje-igjen
rss-espen-lee-usensurert
fladseth
frokostshowet-pa-p5
alt-fortalt
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
rss-dannet-uten-piano