SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley

SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley

#833 The brand we envision when we first start is often not what we end up building in the long run. As our mission evolves, rebranding to reflect our growth can be a strategic game-changer. But how do we avoid the mistakes that cause more harm than good? Listen in on this episode to find out! I'm chatting with Charli Prangley today. She is an incredible design expert and the creative director at Kit, formerly known as ConvertKit. Our discussion is packed with actionable information on how to pull off a successful rebranding, so don't miss out! Charli and I dive into everything from choosing a new name and color scheme to reflect your brand to zeroing in on the right copy and messaging for your audience. Tune in because you'll learn the questions to ask and the tests to run to ensure your rebrand hits home! Show notes and more at SmartPassiveIncome.com/session833.

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Episoder(937)

SPI 908: This Is How You Know If You’ll Win or Quit in 2026

SPI 908: This Is How You Know If You’ll Win or Quit in 2026

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SPI 907: Six Steps to Make 2026 Your Best Year Yet

SPI 907: Six Steps to Make 2026 Your Best Year Yet

#907 What do you want to achieve? Figuring this out in exact terms is part one of this six-step goal design session. If you follow me through this powerful exercise, you'll have a clear roadmap on how...

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SPI 906: Easy Rules for Crafting Challenges That Convert

SPI 906: Easy Rules for Crafting Challenges That Convert

#906 Quick wins and small steps create massive results. Still, how do we take that all-important first leap when faced with big projects? In this episode, I share why challenges stand out as one of th...

17 Des 202531min

SPI 905: I’m Ready to Share the Short-Form Formula for Viral Growth!

SPI 905: I’m Ready to Share the Short-Form Formula for Viral Growth!

#905 Short-form video is dominating the internet. If you're sitting this one out and dismissing it as a passing trend, you're missing out on the easiest opportunity to generate views, build an audienc...

10 Des 202522min

SPI 904: The Hero Platform Strategy: How to Grow on Social Without Spreading Yourself Thin

SPI 904: The Hero Platform Strategy: How to Grow on Social Without Spreading Yourself Thin

#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show ...

3 Des 202548min

SPI 903: An Update on LIFE Outside of Business (Turning 43)

SPI 903: An Update on LIFE Outside of Business (Turning 43)

#903 I was twenty-five when I started my business journey. Now, days away from my forty-third birthday, my perspective on what matters most has entirely shifted. More than ever, I'm optimizing for fun...

26 Nov 202534min

SPI 902: How to Turn Your Following Into Revenue (At All Levels)

SPI 902: How to Turn Your Following Into Revenue (At All Levels)

#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can foll...

19 Nov 202525min

SPI 901: How I Went Against My Own Advice and Got 1B+ Views

SPI 901: How I Went Against My Own Advice and Got 1B+ Views

#901 I was wrong. Going against one of my core beliefs proved it and changed everything! For years, I championed the idea that long-form content was the only real way to build a loyal audience. I was ...

12 Nov 202521min

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