SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley

SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley

#833 The brand we envision when we first start is often not what we end up building in the long run. As our mission evolves, rebranding to reflect our growth can be a strategic game-changer. But how do we avoid the mistakes that cause more harm than good? Listen in on this episode to find out! I'm chatting with Charli Prangley today. She is an incredible design expert and the creative director at Kit, formerly known as ConvertKit. Our discussion is packed with actionable information on how to pull off a successful rebranding, so don't miss out! Charli and I dive into everything from choosing a new name and color scheme to reflect your brand to zeroing in on the right copy and messaging for your audience. Tune in because you'll learn the questions to ask and the tests to run to ensure your rebrand hits home! Show notes and more at SmartPassiveIncome.com/session833.

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Episoder(925)

SPI 880: The ONE & ONLY Marketing Strategy that Matters

SPI 880: The ONE & ONLY Marketing Strategy that Matters

#880 In a world of infinite choice, standing out from the crowd is key. While others are chasing algorithms, you can and should build something worth talking about. So, forget the marketing hacks and ...

23 Jul 202533min

SPI 879: Are Online Courses Dead? with Matt Gartland

SPI 879: Are Online Courses Dead? with Matt Gartland

#879 It's over. In 2025, courses aren't selling like they used to. So what’s next for online educators? Are we better off giving our knowledge away for free? I’m joined by my friend and business partn...

16 Jul 202521min

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to mo...

9 Jul 202519min

SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy

SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy

#877 This AI tool is bananas! Whenever people ask me what I use to supercharge my content creation, this is my top recommendation. It all started with two founders following their curiosity and refusi...

2 Jul 202541min

SPI 876: Life After Publishing a Book (1 Week Later)

SPI 876: Life After Publishing a Book (1 Week Later)

#876 Publishing a book is one of the most rewarding things you can do. It's also one of the hardest. In this episode, I reflect on the first week after launching Lean Learning. From podcast guesting t...

25 Jun 202525min

SPI 875: The First Dollar Formula—30 Days to Earn Your First Dollar Online

SPI 875: The First Dollar Formula—30 Days to Earn Your First Dollar Online

#875 Your first sale isn’t just about making money—it's about unlocking a whole new level of confidence. With proof that someone is willing to buy from you, everything changes! In this episode, I shar...

18 Jun 202522min

SPI 874: A Mic Flip! Pat Flynn Gets Interviewed by Bestselling Author Hal Elrod

SPI 874: A Mic Flip! Pat Flynn Gets Interviewed by Bestselling Author Hal Elrod

#874 Here’s how you achieve your goals. First, figure out what you want and find the next step you need to take. Next, learn about that one step and nothing else. Then, repeat. This process is the ess...

11 Jun 202550min

SPI 873: The Creator Business Model Secret Nobody Tells You

SPI 873: The Creator Business Model Secret Nobody Tells You

#873 Ever feel like the business advice you’re getting just doesn’t work for you? There’s a reason for that! Here's the thing. Not every creator is built the same. In fact, your personality plays a bi...

4 Jun 202519min

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