SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley

SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley

#833 The brand we envision when we first start is often not what we end up building in the long run. As our mission evolves, rebranding to reflect our growth can be a strategic game-changer. But how do we avoid the mistakes that cause more harm than good? Listen in on this episode to find out! I'm chatting with Charli Prangley today. She is an incredible design expert and the creative director at Kit, formerly known as ConvertKit. Our discussion is packed with actionable information on how to pull off a successful rebranding, so don't miss out! Charli and I dive into everything from choosing a new name and color scheme to reflect your brand to zeroing in on the right copy and messaging for your audience. Tune in because you'll learn the questions to ask and the tests to run to ensure your rebrand hits home! Show notes and more at SmartPassiveIncome.com/session833.

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Episoder(938)

SPI 885: What's Working on Social Media Right Now

SPI 885: What's Working on Social Media Right Now

#885 Social media isn't social anymore, it's just media. This fundamental shift is already having a massive impact on our results as creators and entrepreneurs. So what are the strategies that can hel...

20 Aug 202529min

SPI 884: Personal Branding is More Important than Ever with Rory Vaden

SPI 884: Personal Branding is More Important than Ever with Rory Vaden

#884 How do you build an audience online in a world flooded with AI content? The key to standing out is finding your uniqueness and applying it in the service of others. Information won't set you apar...

15 Aug 202539min

SPI 883: What's Working as a Podcaster Right Now

SPI 883: What's Working as a Podcaster Right Now

#883 Podcasting is changing fast. From video to new discovery tools, finding and growing an audience can happen quicker than ever. But how do you take advantage of this opportunity and stand out among...

13 Aug 202533min

SPI 882: What's Working on YouTube Right Now

SPI 882: What's Working on YouTube Right Now

#882 If you're not paying attention to how YouTube is changing, you should be! Today, I'll share the three algorithm triggers that can make all the difference for your brand in 2025. Many creators are...

6 Aug 202529min

SPI 881: The Science of Scaling with Dr. Benjamin Hardy

SPI 881: The Science of Scaling with Dr. Benjamin Hardy

#881 What's stopping you from building your dream life? Often, it's something more subtle than obstacles you can't overcome. The thing that's holding you back is likely a clear path to a lesser goal! ...

30 Jul 202541min

SPI 880: The ONE & ONLY Marketing Strategy that Matters

SPI 880: The ONE & ONLY Marketing Strategy that Matters

#880 In a world of infinite choice, standing out from the crowd is key. While others are chasing algorithms, you can and should build something worth talking about. So, forget the marketing hacks and ...

23 Jul 202533min

SPI 879: Are Online Courses Dead? with Matt Gartland

SPI 879: Are Online Courses Dead? with Matt Gartland

#879 It's over. In 2025, courses aren't selling like they used to. So what’s next for online educators? Are we better off giving our knowledge away for free? I’m joined by my friend and business partn...

16 Jul 202521min

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to mo...

9 Jul 202519min

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